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Green building materials startup Serious Materials officially announced the availability of its eco-windows, ThermaProof, on Tuesday, which it says can save significant energy in buildings and reduce heating and cooling costs by 40 percent. Serious Materials says its windows are so energy efficient that they can […]

Green building materials startup Serious Materials officially announced the availability of its eco-windows, ThermaProof, on Tuesday, which it says can save significant energy in buildings and reduce heating and cooling costs by 40 percent. Serious Materials says its windows are so energy efficient that they can save a homeowner more than $100,000 over the life of the windows for a standard home, and that if existing windows were replaced by ThermaProof windows, U.S. carbon emissions could be reduced by 5 percent.

Serious Materials has been talking about its energy-saving windows for a couple months, but they are just starting to go on sale in significant volume. The windows go above and beyond the requirements to meet Energy Star standards, and can help building owners get LEED energy credits. They work by basically creating a really solid seal, with an insulated frame, and glass via the company’s acquisition of glass company Alpen Windows.

Serious Materials also sells eco-drywall and raised $50 million from New Enterprise Associates (NEA), Foundation Capital and Rustic Canyon Partners to get its drywall factories up and running. Founded in 2002, Serious Materials is ramping up significantly, hiring employees and moving into commercial sales.

By Katie Fehrenbacher

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  1. [...] tone that was carried on during the following executive panel. While all the speakers — Kevin Surace of Serious Materials, Don Shaffer of RSF Social Finance and Susan MacCormac of Morrison Foerster — had interesting [...]

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  2. [...] a quick scale-up. Serious only officially announced the availability of its eco-windows in October 2008. The company says the windows can save significant energy in [...]

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  3. Former Kensington dealer in upstate NY.

    I look forward to seeing your product line .
    Will you have a Distributor for your ThermaProof window line in the Syracuse area?
    How soon?
    Thank you Frank Krul

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  4. [...] Materials bought a Kensington Windows factory back in January after launching its energy-efficient windows last [...]

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