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Summary:

We’re in e-book leapfrog mode … the third generation of *Sony’s* Reader Digital Book (PRS-700BC) offers a 6-inch touch screen with built-i…

imageWe’re in e-book leapfrog mode … the third generation of *Sony’s* Reader Digital Book (PRS-700BC) offers a 6-inch touch screen with built-in LED lighting, a stylus, a virtual keyboard and a faster processor. Priced at $400, $50 higher than the Amazon (NSDQ: AMZN) Kindle, it should start shipping mid-November. Sony (NYSE: SNE) has filled in some of the Kindle gaps and looks sleeker (that’s not hard) but still lacks wireless. This reader is for people who aren’t interested in impulse buying from the runway. Steve Haber, president of Sony’s Digital Reading Business Division, told AP a wireless unit is in the plans but it has to work with the multiple vendors that are now part of Sony’s more open strategy.

Sony has the same kind of trade-in offer it has for laptops with the current generation of Readers, offering $100 off for anyone turning in the first generation. A similar program for the new model hasn’t been posted yet but this one runs through January 2009.

Meanwhile, one of the favorite iPhone claims lately is how a free app called Stanza transforms the Apple (NSDQ: AAPL) device into a Kindle-Sony killing e-book. I’ve used Stanza and it’s no Kindle. It will appeal to people who want the iPhone to be a Swiss Army Knife.

  1. I have an smart phone. Why would I want to carry around another device?

    Let's quit making new devices and focus on bringing new possibilities to the devices we have.

    Reading a book on a smart phone is very convenient. Have some time to kill while waiting for a meeting? Pull out your phone and read. Traveling? Pack light. Bring your phone and you have your whole book collection with you. Don't have time to go to the bookstore? Pull out your phone and log into the store instead.

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  2. Staci D. Kramer Wednesday, October 8, 2008

    As someone who carries way too many devices, I get where you're coming from. But I've read books on a variety of devices and while it's possible to read on a smartphone or smart pda, it's really not optimal for long periods of time. At the very least, it's a drain on the battery of a device I need more for other things. (I can swap out the battery on my Tilt but not on our iPhone.) I've read for hours on the Kindle without eye fatigue or battery charges and that's a real plus for me. The Sony Reader is probably similar; I hope to try the new one soon. I've uploaded a picture of the three devices I use most often for reading, aside from my Vaio TZ. http://farm4.static.flickr.com/3038/2922938436_55ea3ff35e_o.jpg

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