Comments on: Where’s the Money in Online Video?

By: New Music Business Concepts

New Music Business Concepts — Mon, 15 Dec 2008 19:45:07 +0000

[...] video views and audiences are up a lot – but so far pretty much everybody has trouble making any real money with online [...]

By: Where’s the Money in Online Video? | Video Contest Clearinghouse - Video Competition Opportunities

Fri, 17 Oct 2008 19:02:10 +0000

[...] Where’s the Money in Online Video? – GigaOM . Sphere: Related ContentIf you enjoyed this post, make sure you subscribe to my RSS feed! Bookmark Vidopp ↑ Posted in: News | Tags: var dc_UnitID = 14;var dc_PublisherID = 19605;var dc_AdLinkColor = “#00CC00″;var dc_isBoldActive= ‘no’;var dc_adprod=’ADL’; [...]

By: Rosa

Rosa — Wed, 08 Oct 2008 18:37:49 +0000

This problem forces advertisers to negotiate ways to use a new medium to their advantage, as a result video ads will become more innovative. I think advertisers are understandably resistant to putting their name on content they can’t control. Ultimately, I think advertisers will favor highly vetted sites as a means of protecting their brand

By: Kontent wideo w sieci - gdzie i jak na nim zarobić « Wiktor Cegła

Kontent wideo w sieci - gdzie i jak na nim zarobić « Wiktor Cegła — Wed, 08 Oct 2008 10:53:31 +0000

[...] filmy, reklama, treści, wideo Bardzo dobry artykuł na GigaOM. Za dużo w nim odnośników, żebym nawet próbował to syntezować, w każdym razie przyszłość [...]

By: Nick Stamoulis

Nick Stamoulis — Tue, 07 Oct 2008 16:02:22 +0000

Well it’s definitely no secret that video advertising is the most challenging form of advertising it seems. @John L – VuClip.com is something I’m very familiar with myself but I too don’t know how mobile video makes their money either – especially mobile video as ads are pretty much non-existent on the mobile version.

By: Ted Murphy

Ted Murphy — Tue, 07 Oct 2008 03:14:25 +0000

I think video advertising is the latest fad, a pie-in-the-sky marketing gimmick that will go the way of banner advertising, email advertising, and assorted rich media. I pay $0.065 CPM for my link ads on google. And you think I might pay $20+ CPMs on anything? Perhaps for a month or two, to prove their relative worthlessness. Then its over. Question: have you ever purchased anything or been significantly moved by a video ad? Not I.

By: John L

John L — Tue, 07 Oct 2008 01:08:50 +0000

any comment or opinion about mobile video world like admob, vuclip.com? Thanks.

John

By: Lane Soelberg

Lane Soelberg — Mon, 06 Oct 2008 19:26:23 +0000

Sorry…direct link to article here: http://socialmode.com/2008/03/30/traditional-publishers-in-2008-economic-reality/

By: Ian Lamont

Ian Lamont — Mon, 06 Oct 2008 19:15:02 +0000

I think the problems facing online video advertising go much deeper than low CPMs and a surging inventory. The industry doesn't seem that comfortable with online video ads, for a number of reasons -- too many small niche players, lots of variation among platforms and measurement systems, and a lot of experimentation as people try to figure out what works and what doesn't. In the meantime, content producers are paying the price, in terms of unsponsored programming costs. I have hope for video advertising, but not in the near term.

Ian Lamont Industry Standard

By: Lane Soelberg

Lane Soelberg — Mon, 06 Oct 2008 19:08:53 +0000

Related conversation over at Social Mode: http://socialmode.com/2008/03/

By: David Mullings

David Mullings — Mon, 06 Oct 2008 18:08:22 +0000

Great post.

As the online marketing world shifts to proper measurement - tracking ROI beyond just the last ad clicked and giving credit where credit is due - video cpms will slow their slide even as more content comes on board because it is rather foolish to measure performance for one ad when every marketer knows that it takes multiple impressions to convert a user into a customer.

Frequency still matters in the great marketing equation and video will always provide an opportunity to communicate more than a banner ad, even a rich media one.

Lastly, just like WebMD is able to charge upwards of $60 cpm for its audience - the audience matters the most.

Building a niche audience and having original content positions an online video venture to charge higher advertising rates, just like other forms of media.

Those who go for the masses get mass advertising rates. Those who can facilitate demographic, behaviourial and even psychographic targeting will be the big winners in terms of cpm rates.

By: Cameron

Cameron — Mon, 06 Oct 2008 11:14:19 +0000

Right on.

Video is a brand advertiser's game. It's certainly an effective channel for advertisers to measure when compared to offline media channels like TV and others.

But when compared to performance based online media metrics it bears more vulnerability. It's easy for an advertiser measuring campaigns for a defined action than the serving impressions to a targeted audience.

In situations now where many advertisers are re-evaluating their ad spending budgets - channels like video that bank on brand advertising campaigns have the most to lose.

By: Disruption Matters

Disruption Matters — Mon, 06 Oct 2008 10:41:12 +0000

Liz, very good report! YouTube/Google shows again that in the online world, you first need to get the audience in volume and revenues will come later. Google knows that the cost of servers/technology exponentially decreases and the marginal cost tends to zero in the long run. Once they have captured a massive audience and massive video inventory, even if they only get to monetize a small share of the inventory, it will still add to many millions. If YouTube manages to monetize the clips caught in the copyright filter, that would give a huge boost to their “monetizable” inventory.

By: Ian Duncan

Ian Duncan — Mon, 06 Oct 2008 09:27:02 +0000

While this is interesting isn’t the constant revising down of the CPM figure significant? If people can make a living producing online video by reducing overheads far enough, lower spending on advertising won’t necessarily mean lower quality.

By: Where’s the Money in Online Video? « NewTeeVee

Where’s the Money in Online Video? « NewTeeVee — Mon, 06 Oct 2008 07:00:25 +0000

[...] the Money in Online Video? This post was originally written for GigaOM’s syndicated column relationship with BusinessWeek. It’s relevant to NewTeeVee so [...]

By: Brett Hill

Brett Hill — Mon, 06 Oct 2008 06:01:56 +0000

I agree recent changes in the economy are going to dampen eMarketer estimates in regards to the growth of online video advertising. But user generated content continues to grow and be placed in many of the free sites. The content may lack HD and directorial excellence but never-the-less it is being created.

With millions of small businesses out there attempting to grow and create or manitain a competetive edge, there must be cost effective and less intrusive solutions. Being the founder of one low cost alternative where advertisers come together to co-mingle with consumers, I believe (especially now) there are other ways to generate content and place it where it will be viewed.

Companies like http://www.animoto.com, http://www.adgrinder.com, http://www.jivox.com and http://www.adgrinder.com give smaller companies a low cost alternative to producing content–Hot Pluto gives them an even less expensive place to post their complete business profile and multiple video ads. Just another solution in a time where options are necessary!

Brett Hill- CEO http://www.hotpluto.com