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Summary:

BlackArrow, an on-demand video ad targeting and delivery service, announced it has raised an additional $20 million. Existing investors Cisco Systems, Inc., Comcast Interactive Capital, Intel Capital, Mayfield Fund and Polaris Venture Partners participated in the round.

BlackArrow, a startup that provides targeted ad delivery to TV and broadband on-demand outlets, announced today it has raised an additional $20 million. Existing investors Cisco Systems, Comcast Interactive Capital, Intel Capital, Mayfield Fund and Polaris Venture Partners participated in the round, bringing BlackArrow’s total raised to $38 million.

BlackArrow’s ad management system allows advertisers to dynamically target and update advertisements delivered online, on-demand and via other video platforms. The space has certainly gotten more interesting since we started following the company last year; it seems like everyone wants a piece of the TV ad targeting pie.

Other startups in the space include Invidi, Visible World, Spot Runner (which laid off staff as part of a realignment in August), and Navic (which was acquired by Microsoft in June). BlackArrow investor Comcast is also part of Canoe Ventures, a consortium of cable companies developing its own ad platform. And Google got a boost in its bid to dominate the TV ad delivery space through its recent partnership with NBC.

  1. [...] a lot of investment in the targeted TV space, and a serious battle brewing among some serious competitors. You can bet your rabbit ears [...]

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  2. [...] is four years old and has raised $38 million in funding from investors including Comcast Interactive Capital, Cisco Systems and Intel Capital. [...]

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  3. [...] Mayfield Fund and Polaris Venture Partners also participated in the round. BlackArrow most recently raised a $20 million round in October 2008. Altogether, the interactive ad starup has raised a total of $58 million since [...]

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