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Summary:

I don’t know about you but my favorite corporate blogger is now Brent from Netflix – or as I like to call him – “The Bringer of Good News.” Netflix announced on Wednesday the addition of 1,000 movies to its “Watch Instantly” collection, which on its […]

I don’t know about you but my favorite corporate blogger is now Brent from Netflix – or as I like to call him – “The Bringer of Good News.”

Netflix announced on Wednesday the addition of 1,000 movies to its “Watch Instantly” collection, which on its own is a welcomed announcement. But at the end of blogger Brent’s announcement was this little gem:

And, for all of you Mac users (of which I am one) we’ve been busy working getting a solution that will allow you to watch instantly on your Mac. So hang in there – we’ll have something for you by the end of the year.

The only reason I currently have Parallels installed on my Mac is so I can run Internet Explorer in order to access Netflix’s streaming TV and movie library. It’s a good feeling to know that by Christmas I will be able to sever the connection to my home PC completely.

But perhaps even better news is the pressure this announcement places on Apple to improve the Apple TV experience. By increasing its library of streaming titles for a ridiculously cheap monthly price, Netflix is doing what we all demand but Apple refuses to do – offer an affordable subscription model for media. Let the competition begin…

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  1. I have this strange feeling that “we’ll have something for you by the end of the year” means, “we’ll have an answer for you, and a date for when it will be possible, by the end of the year”…

  2. Darrell Etherington Thursday, October 2, 2008

    I’m still skeptical Apple will move to a subscription model, no matter what the pressure from competitors. Subscription models have too much stacked against them for now, since they still have to really prove themselves from a revenue perspective, and a lot of consumers like me still like keeping and hording things, even if we never ever watch them again.

  3. Netflix “Watch Instantly” Coming to Mac — Still | The Apple Blog Monday, October 27, 2008

    [...] making good on their long standing promise that the much lauded “Watch Instantly” would be coming to the Mac. Utilizing Microsoft’s Searchlight (with Play Ready DRM), Netflix will be able to provide [...]

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