Independent.co.uk is joining the throng of UK news sites selling to overseas readers. Independent News & Media is enlisting AdGent 007 to place ads on its sites that will be seen by non-UK users. Many UK newspaper sites get a majority of their readers from outside the UK; over the last year, they have realised those eyeballs may actually be worth something…
– Guardian News & Media is using Reuters to sell ads on its site in the US and Ad2One to sell in to Singapore, Australia and Ireland.
— Times Online is using staff at its new News Corp (NYSE: NWS) stablemate WSJ.com to sell its American inventory.
— Mail Online, too, is now selling overseas, after earlier ruling it out then changing its mind; it’s also launching a New York print edition.
— Telegraph Media Group, Johnston Press and Bauer also sell via AdGent.
Independent.co.uk is only the UK’s sixth most-used newspaper site, with 6.6 million August uniques, but claims 15 million overseas page impressions, which AdGent said equals 30 million ad impressions. Release.