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Summary:

From a blog post that launched a thousand rumors, comes confirmation that Adobe is, in fact, creating a way to bring Flash content to the iPhone. Here is an excerpt from their official statement during a recent “town hall”: “Upon a direct question from the audience, […]

From a blog post that launched a thousand rumors, comes confirmation that Adobe is, in fact, creating a way to bring Flash content to the iPhone.

Here is an excerpt from their official statement during a recent “town hall”:

“Upon a direct question from the audience, Paul Betlem for the first time publicly confirmed that Adobe is actively developing a Flash Player for Apple’s popular phone. He said (not direct quote) ‘My team is working on Flash on the iPhone, but it’s a closed platform.’ He noted that Apple makes all the decisions, so in other words, the ball is in Apple’s yard at this time. If Apple says yes, Adobe will have the player available in a very short time.”

It will be interesting to see how this makes it way through the Cupertino application gates since this will be a direct competitior to the built-in audio and video players and will also provide an alternate way to develop applications for Apple’s devices. Given how Flash-centric their new creative suite appears to be, this move by Adobe may be seen as a real threat to Apple’s hold on the platform.

Apple may have little choice but to let Adobe into their camp since Microsoft has licensed Flash Lite for their mobile devices and it is expected that the Android phone platform will also eventually support it (but support is not expected out of the gate).

Do you want or need Flash support on your phone? If you are a developer of Flash content, are you eager to adapt your creations to run on Apple’s iPods & iPhones? Keep the converation going in the comments!

  1. I have no inside information, but I bet Adobe has already brought this to Apple and it was turned down. Now Adobe is trying to drum up consumer demand in an attempt to change Apple’s mind.

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  2. [...] More on our new sister site The Apple Blog. [...]

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  3. Please Apple, do the right thing here! Without real Flash, the iPhone will be obsolete in a year’s time.

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  4. [...] TheAppleBlog, The Flash for iPhone is confirmed, I think this will come [...]

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  5. Channeling Bush Snr: not gonna happen. Here’s why:

    The new UI wars: Why there’s no Flash on iPhone 2.0

    http://counternotions.com/2008/06/17/flash-iphone/

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  6. I don’t see Flash as something that is needed. Ironing out bugs in the iPhone Safari to make it fully compliant – Yes, but Flash – No. It always encourages the designer to “make sites cool” and not particularly functional, build unnecessary design, plus it also takes up more processing speed. No thanks Adobe!

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  7. No to Flash! I agree that Adobe must have presented this to Apple and it was turned down and now it’s drumming up sympathy from Flash lovers to pressure Apple. I’d say – Apple, don’t give in OR add a FLASH BLOCKER on Mobile Safari for us who do not like Flash. :P

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  8. If Apple sits back on their line about security, then, sure, let Flash in. Supposedly the reason that the iTunes App Store is the way it is is to keep everything safe and secure for the user, and Flash is a safe way to bring interactive content to the phone.

    I’m not sure, #4, how Flash encouraging someone to make a site cool is a bad thing, unless you’re talking about needless style over substance, which is a concern with all kinds of design, and isn’t specific to Flash.

    If the argument is about processing power, as I’ve heard people suggest that the phone isn’t fast enough to run Flash well, then I’d say that’s a bit of a red herring: after all, the phone can run exceptionally high-quality apps, with full 3d rendering, and drawing a few vectors is much less computationally intensive than that.

    My guess is that if you let Flash on the phone, you’re letting a bunch of app developers into the phone in a way that Apple won’t have control over. I don’t think it’s a revenue saver, specifically, as most people don’t charge end-users for content specifically because it’s Flash; rather, I mean that right now Apple can turn down any app for any reason, and keep it out of the store. Since Flash apps can equal iPhone apps in technical sophistication, Apple would be, by allowing Flash on the phone, opening up an avenue for “apps” to get on their phone of the kind they wouldn’t like. This would be a huge ceding of control from the company. Now, personally I think that would be great, but it’s hard to imagine they’d do it.

    I suppose an important aspect of this is whether Adobe would be able to create a Flash plugin for the browser on the phone, which would make things nice and seamless, or if they’d be restricted to placing a Flash app on the phone, which would make that easy Flash experience a lot less so.

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  9. I just know that I’d absolutely love to show off video streams from sites like Vimeo, Break, etc. on my iPhone. Windows Mobile now has the Skyfire browser which is just freakin awesome and handles all Flash thrown at it.

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  10. I’ve said this form the day we all found out there is no Flash support on the iPhone, we don’t need flash. The only viable argument there is for Flash on the iPhone is video, if there is a way to just have a Flash player for video only then I would be all for it, however as far as I know there is not. I have no need for flash ads and pop ups on my mobile device, it’s been working great and the apps have been coming along just fine with out Flash. I don’t like sites or apps with a lot of flash in my desktop browser and I don’t want them in my mobile browser. So I hope Apple keeps Flash off my phone, or at least makes it optional so I can keep my phone Flash free.

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