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Or you could just keep your existing PC/Mac and shell out $15 for the iTunes download… In its first step towards setting up a digital cont…

imageOr you could just keep your existing PC/Mac and shell out $15 for the iTunes download… In its first step towards setting up a digital content storefront to rival that of iTunes, Dell has signed on Paramount Pictures to entice consumers with Iron Man preloaded into new computers — for an additional $20. For now, the Robert Downey Jr. blockbuster is the only film available. It will be offered as part of an option that lets users personalize everything from storage capacity to laptop-cover artwork for Inspiron, Studio and XPS laptop and desktops. Dell will eventually expand the offering to users outside the U.S. The company hopes to broaden selections and, over time, enable consumers to purchase films after they’ve bought their computers. Iron Man will be available only in standard definition. No word yet on the full DRM details, but users can each burn one copy of the film to DVD.

Though Rachna Bhasin, director of content for Dell’s global consumer group, declined to detail its content strategy to THR, it’s likely the plan involves Zing Systems, which already comes pre-installed in a number of Dell’s devices. A few months ago, the company said it was working on software portable PCs allowing users to download and organize music and movies from various sources.

  1. This announcement is just bizarre.

    Pay 20 dollars for a standard definition copy of a movie to have it pre installed on your computer. Versus buying the DVD or Blueray disk for probably the same price (and getting a more flexible product as a result) or paying a bit less for an also standard definition copy via iTunes or Amazon Unbox. I don't understand how Dell perceives that this will appeal to customers in any meaningful way.

    For awhile Apple was bundling their DVD capable machines with a copy of whatever the latest Pixar movie was. It was a nice little treat and I remember my students thinking it was so cool, but it was also free.

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  2. Amanda Natividad Wednesday, October 1, 2008

    Well, Jamie, you're forgetting that with these preloaded computers, one of the colors Dell is offering is dark red — a la Iron Man himself.

    But I agree, if they want to significantly drive up sales, they'd have to come up with more than just an offer of one movie for $20.

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  3. This is definitely more bizarre than the other random things you can pay extra for. They seem to want to make more money on those sales but this is just a strange way to do it for obvious reasons.

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