Looking at my Twitter account over the last few weeks, I saw distinct ways I used Twitter in my work proving once and for all that Twitter is not just chatter but a useful business tool.

Twitter_ What are you doing?I said it once, and I’ll say it again. I love Twitter. WWD has been talking about using Twitter as a professional tool for quite some now.

I use Twitter daily and often, almost always from my laptop on the Web, occasionally from Twhirl if I want to post to one of my 5 accounts other than my main one, sometimes from my mobile phone and once in a while from my iPod.

Twitter is my watercooler as I work solo from home (or a local cafe) in Alaska. It is my finger on the pulse of social media and things happening in the Lower 48. It is my way of touching base with friends, acquaintances and people who I’d like to get to know better.

Looking at my Twitter account over the last few weeks, I also saw distinct ways I used Twitter in my work proving once and for all that Twitter is not just chatter but a useful business tool.

Here are some ways I recently used Twitter for my work:

  1. Got help working through UStream.tv issues for my first live streaming of a presentation.
  2. Sent links to some of my most recent blog posts and client projects.
  3. Got troubleshooting tips on how to get my .Me mail via Mac Mail.
  4. Got a few beta invites to some new web apps to test.
  5. Got feedback if the operating system is pronounced Oh-Es-Ex or Oh-Es-Ten for a podcast I was doing (Twitterfriends were tied so I went for Oh-Es-Ten).
  6. Invited people to a free teleseminar on social media that I participated in.
  7. Used Twitter as part of a national Tweetup for WeVote08 – I organized the Anchorage regional event.
  8. Invited people to an event I organized in Second Life.
  9. Got feedback about portable but high quality MP3 recorders to purchase.
  10. Canvassed for input for an upcoming WWD blog post.

Twitter is a great promotional tool but for personal accounts you need to be careful not to be too spammy (I may sometimes tread that line a bit too finely – oops!). Twitter is also a knowledge base with people ready to respond to questions almost instantly.

By the way, be sure to follow the brand new @WebWorkerDaily for the latest site updates. Check the Following link for the Twitter accounts of most of the WWD team.

How are you using Twitter for your work?

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  1. The problem with this thou is that you have to have a lot of followers and if you are not sort of a web celebrity it kind of hard to get followers.

    But maybe i just have to start follow alot of people and maybe if i help em with something they we start following me ;)

    stuckish at twitter btw ;)

  2. Actually, Ola, if you follow a lot of people at once and you don’t have a lot of tweets/content, you’ll get frustrated fast.

    Start actively using Twitter first and follow just the folks you want to follow because you care about what *they* have to say, rather than picking folks you think will follow you back. As you start adding value to smaller conversations, you’ll get better use out of it.

  3. I agree that twitter is more useful than people often give it credit for. I have a personal account I use for fun and I have a work account that I try to use as more of an ambassador. I like to follow people who are either in the web 2.0 space or are Konnects users. I never spam as I think that is terrible. People will respect you more if you are honest and real.


  4. Side note: pretty sure its “oh-es-ex”. Too bad I’m not on twitter!

  5. Ola – I started out with very few followers but just worked up slowly. I have my own theories about who to follow, how many people to follow, etc. and I totally agree with Judi about adding value. Once you begin adding valuable Tweets to the Twittersphere, you’ll certainly begin to get more followers. Include others in conversation with an @ message. Lots of ways to build up a valuable, non-spammy Twitter presence.

  6. @Cody and the author: It’s Oh-Es-Ten.

    X is the Roman numeral for 10. The previous version of Mac OS was version 9 (a.k.a. Classic), and the current builds are at 10.5.x. So it would be Oh-Es-Ten.

    Plus, the “X” is in reference to it’s BSD Unix roots – X Window System.

    If you’re more familiar with Linux systems, then technically if you look a this this way the layering would be: Darwin (BSD Unix based kernel), Quartz (X Window System), then Aqua (the window manager)

  7. Good points about how twitter can help in business & how to gain followers. I am also intensely interested in other micro-messaging platforms like Laconica / Identi.ca. Implementing tools to help build out specialty communities at a smaller local level will be a major force in future communication strategies.

  8. See also Twitter Meta

    ( in french )

  9. Twitter for business | SoulSoup: e-learning blog, elearning blog, knowledge management, e-learning strategy, learning experience design, usability Monday, September 29, 2008

    [...] At Web Worker Daily Aliza Sherman wrote a post on 10 Everyday Ways to Use Twitter for Work [...]

  10. Thanks. I’m just “getting” Twitter myself. This week-end and today I used Twitter to find volunteer housing in a swing state for volunteer campaign staff; asked for recommendations for Paris restaurants; read a few linked blog entries in my own blog’s niche and posted one off of Twitter; posted a couple of my own posts to Twitter, leading to Twitter-versation on the topic; and, connected up with a couple of old friends. Good stuff. Only question: when will I actually WORK?

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