Simon & Schuster Goes It Alone for Original Video

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Now this is a bit of a funny one: A book publisher is opening its own online video production studio! Simon & Schuster, after seeing success with Stephen King’s motion comic series N (for which we gave a rave review on NewTeeVee Station), is jazzed about online video. The CBS-owned company said today that’s it has opened an in-house digital production studio for high-definition author interviews, features and other marketing paraphernalia. Upcoming releases include interviews with Arianna Huffington, Blair Underwood, and Philippa Gregory, and will be found on Simonsays.com, which is powered by Brightcove.

But wait a second; Simon & Schuster had a long-term existing relationship with TurnHere to produce original videos about its authors. It’s unclear what will become of that in light of the new studio. When asked for comment about the news, TurnHere’s director of marketing, Morgan Brown said, “We’ll continue to do work for them leveraging our 7,000 strong worldwide filmmaker network, while they originate content from their studios.” And Simon & Schuster said they would try to prepare a comment by later today or tomorrow.

Update: Simon & Schuster comment:

We are continuing with Turnhere in 2009 and are very happy with their work . We like the flexibility of the remote shoots and the quality of the videos we receive. Our goal is to give our publishers a menu of options that are versatile, economical and suite their many changing needs.

Other book publishing video projects include BookVideos.tv and BookTour.

3 Comments

WhoCares

While Street is right in some ways, the content still has to be compelling enough to create that buzz. Foreign Body was just terrible. I couldn’t stand to watch it for more than a minute.

Tim Street

I think this would have happened a little sooner if Michael Eisner’s Foreign Body had delivered a few more million views.

I had such great hopes for the Foreign Body business model. Eisner is a ground breaking kind of guy and even though FB didn’t do gang busters I still believe in this online video prequel idea for building buzz before launching any product of service.

Engaging an audience into a story and building that story to a climax pay-per-view envent has been working for 20 plus years in the wrestling world. There’s no reason it won’t work in promoting books, movies and even digital downloads. The online video just needs to be emotionally compelling and have spectacle so that it goes viral.

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