Summary:

Two fledgling digital projects have struck agreements designed to give them legs:

— *NBCU*’s Digital Health adds six sites: *NBC Universal…

Two fledgling digital projects have struck agreements designed to give them legs:

*NBCU*’s Digital Health adds six sites: *NBC Universal’s* Digital Health Network, a video-heavy ad net that was launched last spring, has added six new sites to its distribution stream. The addition of more partners come as the network is also unveiling a new video portal called HealthVideo.com. Aside from content sites like the general science and tech focused redOrbit and Wellsphere, which offers answers to a range of health questions, the new additions include organizations like the American Cancer Society, library services company EBSCO Publishing, marketing firm StayHealthy and digital signage company Windstone Communications. By tying up with entities that offer more than just website placement, NBCU hopes to expand the Digital Health Network to more of a general offline audience. Release

Bloomberg TV to use *Google* TV Ads: Since exiting from beta this summer, Google TV Ads has been trying to make the case for its self-serve, targeted ads to pay TV networks and marketers. Financial news network Bloomberg TV is going to give Google (NSDQ: GOOG) TV Ads a go. This is certainly good news for Google, which will try to use Bloomberg’s high profile to convince other cable channels to hand over a portion of its ad space to its TV Ads system. Google TV Ads primarily works with EchoStar (NSDQ: DISH) and a much smaller, local California cable company, to serve the ads. That only gives Google access to the satellite TV company

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