Summary:

Chinese advertising firm Focus Media (NSDQ: FMCN) is primarily engaged in the out-of-home market, but it does have a fast-growing, internet…

imageChinese advertising firm Focus Media (NSDQ: FMCN) is primarily engaged in the out-of-home market, but it does have a fast-growing, internet business that it acquired just last year for $300 million… And now the company plans to do a spinoff of the unit (Allyes Online Media Holdings) via an IPO. The company said in a release this morning that it would commence the IPO following an F-1 filing and “as market conditions permit”, which could be a while. The internet business at Focus is hot. In August the company said revenue grew 201 percent in the quarter, accounting for $76.1 million of the company’s total $211.7 million in revenue. Given this growth and the market’s longstanding love of all things Chinese internet, it’s no surprise that the company would want to take this business out from under the parent company’s umbrella. Release.

Update: Analyst Tian Hou at Pali Research takes a stab at estimating Allyes’ value: “Conservatively, we believe the internet business can generate $60M in net income in 2009. If we apply a 15

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