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Summary:

At the GigaOM Mobilize conference just now, Chamath Palihapitiya of Facebook just gave a little indication of what’s next on the company’s product roadmap. Palihapitiya, Facebook’s VP of Growth, Mobile and International was serving on a panel about mobile social networking, when an audience member commented […]

At the GigaOM Mobilize conference just now, Chamath Palihapitiya of Facebook just gave a little indication of what’s next on the company’s product roadmap. Palihapitiya, Facebook’s VP of Growth, Mobile and International was serving on a panel about mobile social networking, when an audience member commented that a phone’s address book is essentially its owner’s social network, Palihapitiya replied, “That’s a great observation. Stay tuned.”

Facebook PR wasn’t going to let him say more than that, but I for one think this is a splendid idea that could be revolutionary if implemented correctly. Facebook has all along said it wants to mirror real-world relationships. When you throw mobile into the mix, there’s no reason to even have to separate so-called offline and online contacts. The site already has a vast repository of cell numbers on its member profiles, as well as many mobile users through downloads of its applications for platforms like BlackBerry and iPhone as well as mobile browser access. I think this integration would be so useful — Facebook could even go so far as to co-launch a phone with a handset maker.

But anyway, I’ll post the full write-up of the session in a moment.

  1. [...] that start on the phone end up elsewhere. Will be available in a matter of months. See also: Facebook to Integrate with Mobile Address Books? If this story interests you, check out our upcoming conference: Mobilize — The Next [...]

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  2. I wrote a blog post about this possibility last year when the iPhone optimized version of Facebook was announced.

    The social network needs to be embedded deeply into the phone.

    Here are some of the possibilities:

    * Pick up a new phone and enter your account information. Your contacts are automatically populated, complete with pictures of your friends. No need to fiddle with re-entering all your data.
    * Check the status of your friends before you make a call. If you see that your friend is on the phone, you can call later or send a text message. (Similar to presence on IM.)
    * When a contact changes their phone number, the new information is automatically updated. You don’t have to worry about outdated phone numbers.

    More here:
    http://blog.agrawals.org/2007/08/23/iphone-as-your-social-network/

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  3. This is essentially in place with the iPhone app for Facebook. the Friend tab is a full functional contact app already containing thumbnail pictures. It allows you to call directly from it (if their numbers are on their profile, ou can initiate chat through it, message through it, etc. Status would be useful. and more. But it is pretty much already in place.

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  4. Facebook is definitely improving despite everyone’s backlash on the new layout… look forward to seeing what they have in store for us.

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  5. Mobisy(Mobisy.com, a Bangalore based startup which also demoed at Mobile world congress at Barcelona as startup nominee from MoMO Blore earlier this year ) already does this . Most of us actually use this too. Ofcourse they do a lot more stuff too

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  6. Well, in my eyes facebook is really creepy. I don’t have any advantages from it. And I haven´t seen any new layout. Still this creepy one with creepy profiles. Sorry, but there are many other websites like facebook that do it much better. Not only MySpace but ather WYSIWYG-sites. Anyway, it would be great to make any site comunicate with your phone.

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  7. [...] said last week that they aim to be the next Mobile Address Book. Just like the address book on my Blackberry connects with Yahoo’s corporate LDAP servers to [...]

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  8. [...] gives a clue about the upcoming changes in its plans. Facebook’s VP of Growth, Mobile and International [...]

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  9. [...] Facebook Connect for Mobiles. Facebook Connect competes with Google-sponsored OpenSocial. At our Mobilize 08 conference, Facebook’s Chamath Palihapitiya hinted that company may merge the phone’s address book with owner’s social network. A Facebook [...]

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  10. [...] relevance. “Facebook has all along said it wants to mirror real-world relationships,” Liz Gannes wrote last year. “When you throw mobile into the mix, there’s no reason to even have to separate so-called [...]

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