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Summary:

Updated at the end: Google’s rumored acquisition of game delivery network Valve — and it is, at this point, just a rumor — would give the search giant a robust platform for delivering, updating and charging for digital content. If true, it’s a smart move for […]

Updated at the end: Google’s rumored acquisition of game delivery network Valve — and it is, at this point, just a rumor — would give the search giant a robust platform for delivering, updating and charging for digital content. If true, it’s a smart move for Google, and one that should make content delivery firms nervous. It’s also a volley in the war between centralized and distributed computing.

Paying for games with advertising is a growing business. Sites like Kongregate share ad revenue with casual game developers, and ad networks like NeoEdge have seen strong growth from their focus on casual gaming. Valve has delivered some of the most popular games in recent history (for an overview of the Valve network’s distribution and size, check out the piece we wrote back in April.) Acquiring Valve, which has recently added social network features to its distribution client, would help Google get a stronger foothold in this space.

But Valve isn’t a gaming play for Google. This is about software distribution and updates through its Steam platform.

Valve publishes multigigabyte content in dozens of countries, and it wraps that content in digital rights, ranking and payment systems. The games work offline, checking in occasionally to validate licenses and look for updates. It also patches those games. Of course, now that Google is in the desktop replacement business, it needs a way to update Chrome.

The ability to add features to Chrome is built into the terms of service, and Google will want to publish fixes as well as new features like, say, a P2P client. Security experts, quick to attack Microsoft for other failings, praise the robustness and security of Windows Updates; Google needs a good solution too.

If the acquisition goes through, Google will get a ready-made, commerce-enabled, geographically proven platform for multigigabyte content distribution. It will also be able to keep Chrome current and address any zero-day exploits that might emerge. It’s a smart move that both software publishers and content delivery networks need to watch closely.

Update: Several pubs have contacted the companies in the hopes of confirming the story, but all have been told that this rumor is just that – a rumor, and nothing more.

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  1. What you’re also missing is what this means for the Lively platform. The acquisition of Valve would grant access to powerful gaming engines, which could easily be adapted to power Lively and other similar services.

    Instead of the historic approach where VW developers are focused on developing new content from the ground up, they should be looking at pre-existing engines and technology already light years ahead of their ground up approach and exploring how to adapt and implement that technology in a professional fashion.

  2. here is what i think

    os + chrome + gears

    they have three of those combine it with checkout you have a payment system where you can buy movies on youtube(or any other google content) and watch it

    with the recent adwords foray into tv ads i had a feeling that google is trying to do what apple has been trying to do convert the computer into a multimedia center for the home and this ad formats will gradually make their way into youtube when the time is right

    so what is missing
    well something to connect this components together payment + content + delivery channel ( chrome or a google os) with googles servers

    and dont forget they have peakstream too for parallel processing

  3. Google Grabs Valve in Secret, Invokes “Do Not Suck” Clause | TekPopuli Wednesday, September 17, 2008

    [...] surprised to hear about these kinds of negotiations, with industry insiders loudly crowing that it was about time that some company develop the strength to insist on [...]

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