Startup Marries Flash Video with P2P

Om Malik | Sunday, September 14, 2008 | 7:55 AM PT | 3 comments

nullPPLive, a Singapore Shanghai-based start-up that has a P2P video platform for distributing television in Asia has developed a way to accelerate and distribute Flash videos over peer-to-peer networks. The application called PPVA, sits in your task bar and when it detects a Flash video stream, it tries to find folks using the PPVA network who may have cached the same clip. This is good for solving the problems with very-popular files, since there is a likelihood that many more people would have watched the clip.

While this seems like a good idea, the guys at NewTeeVee who uncovered the story are being cautious, mostly because of the beta nature of PPVA. The other issue with this technology – it could make the video aggregators like YouTube crazy. Why? Because the first few seconds of the video are streamed from say YouTube and rest from the PPVA network. “This becomes an even bigger issue when advertisers start requesting more detailed statistics about online video usage,” NewTeeVee writes. Nevertheless, it could have some interesting implications for P2P CDN offerings.

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