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Summary:

Americans watched more than 11.4 billion videos and watched a total of 558 million hours of online video during the month of July, according to the latest numbers from comScore. Total video views are down from May, which had more than 12 billion total video views. […]

Americans watched more than 11.4 billion videos and watched a total of 558 million hours of online video during the month of July, according to the latest numbers from comScore. Total video views are down from May, which had more than 12 billion total video views.

As expected, YouTube soaked up most of those eyeballs, with 91 million viewers checking out almost 5 billion videos on the site for 54.8 videos per viewer. Fox Interactive Media sites, which lost the overall share it gained in May, attracted 51.4 million viewers to MySpace where 400 million videos were watched (7.8 videos per viewer).


Hulu continues to make its presence felt, hopping up two spots to number eight on the list, with 119 million videos viewed, up from 88.2 million views in May.

Other top-line numbers of note: 75 percent of the total U.S. Internet population watched an online video in July, and more than 142 million U.S. Internet users watched an average of 80 videos per viewer. The average viewer watched 235 minutes of online video, and the average duration of a video was 2.9 minutes.

It will be interesting to see the August numbers and how the Olympics affect the rankings and stats.

  1. I invented the YouTube brand!

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  2. [...] This is a pretty big coup for a white-label video service, considering AOL is the ninth-largest U.S. online video property according to comScore. [...]

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  3. [...] when you think about how many views YouTube does — 5 billion per month in the U.S. alone, according to comScore (which attempts to count embeds in its [...]

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  4. [...] reality check: YouTube has 44 percent of the U.S. market, according to comScore. AOL has only lost ground on this list, and is now at 0.8 percent of the [...]

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  5. [...] You tube nears 5 billion views Source [...]

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