Summary:

The NBA is taking its existing library of content mobile through a new deal with Zed. Beginning with more basic NBA content involving teams…

The NBA is taking its existing library of content mobile through a new deal with Zed. Beginning with more basic NBA content involving teams and players, Zed will manage the distribution of content, billing, programming and merchandising. It hopes to get the offerings into market before the NBA season begins. Brian Casazza, CEO of Zed U.S.:

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