Global Media Exchange (GMX), a division of media production and services firm Ascent Media (which in turn is owned by John Malone’s Discovery Holding) has acquired Silicon Valley-based inDplay, an online content licensing marketplace specializing in indie films. The terms of the deal were not disclosed. The company was notable for receiving investment from some heavyweights including *Google* CEO Eric Schmidt, William Hearst III, Donald Dixon and Rob DeSantis, back in 2006.
GMX is a new division of Ascent, and will be used as a marketplace for content owners and buyers to connect, buy and sell professionally produced content online. The site will launch in phases in 2009, and be aimed primarily at film studios, independent film companies and producers, video production houses. Earlier this year GMX appointed Stephen Lyons, former senior exec at at Sony (NYSE: SNE) Pictures Home Entertainment, as its SVP of biz dev…with this acquisition, GMX also named digital media and sports entrepreneur Peter Levin as its executive advisor, helping in operations. InDPlay’s technology and brand will merge into GMX’s platform.