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Summary:

Exclusive: In what is likely to be a major shift in the company’s strategy, peer-to-peer startup Joost is going to stop making its desktop client. The decision to suspend the client is likely to be announced soon, I am told. The company is going to a […]

Exclusive: In what is likely to be a major shift in the company’s strategy, peer-to-peer startup Joost is going to stop making its desktop client. The decision to suspend the client is likely to be announced soon, I am told. The company is going to a browser-only strategy, in which much of its content is going to be available through a browser-based player. Joost, I am told, will release a small plug-in that would embed itself in the browser and allow you to grab files using the P2P technologies. The web client is likely to have better quality than average video sites. (Update: Liz has an indepth review of the upcoming service along with screenshots.)

Joost had launched its desktop client with much fanfare but for a panoply of reasons, such as bandwidth limitations, software issues and lack of content, the company lost traction and usage of its client dropped. Joost isn’t the only startup to give up backing solely the client. Veoh and Jaman adopted a browser-and-client strategy, which has helped boost their audience.

Joost was started by Skype co-founders Janus Friis and Niklas Zennström and raised over $45 million in venture capital. The company hired former Cisco executive Mike Volpi as its CEO, and in the summer of 2007, it seemed Joost was heading to the moon. Over past the 12 months, the company has had to tweak its game plan, trim its work force and refocus to a world that is less accepting of clients. The company wanted to be a key distributor of Hollywood content, but that opportunity has faded with the rise of Hulu.

Liz wondered about the possibilities of turning Joost into a web app, and well, it looks like that is finally happening. NewTeeVee writer Janko Roettgers had come up with five ways to save Joost when trouble hit last year — developing a web version was one of them. Killing the desktop client points to that.

  1. g2-0192f268c6e875bc332855a19e65993b Friday, September 5, 2008

    Will Joost only work with this plugin? Or is ther a browser only version which I can use with, let’s say, Linux? Until now there is no Joost software for Linux, but plenty of browsers.

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  2. [...] Joost to Kill Desktop Client Exclusive: In what is likely to be a major shift in the company strategy, peer-to-peer start-up, Joost is going to stop making its desktop client. The decision to suspend the client is likely to be announced soon, I am told. The company is going to a browser-only strategy where much of its content is going to be available through a browser-based player. Read the full story on GigaOM. [...]

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  3. [...] to a insider source, GigaOm shared with us that  Joost will ditch that model and will go Web based only. Joost has been [...]

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  4. [...] at the time that it seemed weird to have a Desktop Client in the first place. Well, as Om Malik reports this morning, it seems that I was not [...]

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  5. From what I can tell that seems to be the case and this is a small plugin.

    I don’t think it is much of a major problem.

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  6. From our experience, even a small plugin install will cause a huge loss/dropoff in usage (~33% difference in bounce rate). We see it all of the time on Mefeedia when comparing Flash vs. Quicktime embeds (even though many people have iTunes, that doesn’t necessarily mean they have the QT Browser plugin).

    Nonetheless, it will be interesting to see how the Web-based version of Joost develops!

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  7. Im sure Joost still going to develop “clients” for devices in the future but it will based on their new Framework , but I suspect they will keep elements of the current Joost Client UI for TV based devices.

    But the standalone client as we know it is dead .

    Also the Joost plugin in that is in closed early beta testing works with Google Chrome even though it wasn’t tested with Chrome.I know that some of the Joost people where even surprised by that.

    As for Linux and Mac plugins they are coming also and Joost even has had a Job opening for a Plugin Developer for those Platforms advertised for the past couple of months .

    Joost Plugin Developer Job listing
    http://www.joost.com/jobs/08014ins.html

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  8. [...] GigaOm is reporting that Joost will discontinue its desktop P2P client and replace it with a small plugin that would embed itself in the browser. That plugin will reportedly provide files with the help of the company’s P2P technologies that are already in place. [...]

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  9. [...] biggest flops – is pulling a 180 in strategy. According to Om Malik, the video service will kill off its desktop client and replace it with a Web version that will utilize a “small plugin that would embed itself in [...]

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  10. Sounds like they are still P2P and are going to still be running a client on your PC. They are trying to reposition themselves as browser based when in fact they are not. But I guess since Adobe gets people to think that Flash is “browser based” why shouldn’t Joost try the same story.

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  11. The Web-based application is already in closed beta. Some users on our site have already tried it, but this morning Joost wouldn’t confirm anything other than the fact that they were testing a “new product.” My name is linked to the article.

    Ian Lamont
    Managing Editor
    The Industry Standard

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  12. [...] GigaOm is reporting that Joost will discontinue its desktop P2P client and replace it with a small plugin that would embed itself in the browser. That plugin will reportedly provide files with the help of the company’s P2P technologies that are already in place. [...]

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  13. Joost has so lost its way, they need to be a cloud service / overlay for the existing web video sites. BitTorrent browser plug-ins already exist, why re-invent the wheel?

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  14. [...] GigaOm is reporting that Joost will discontinue its desktop P2P client and replace it with a small plugin that would embed itself in the browser. That plugin will reportedly provide files with the help of the company’s P2P technologies that are already in place. [...]

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  15. [...] GigaOm is reporting that Joost will discontinue its desktop P2P client and replace it with a small plugin that would embed itself in the browser. That plugin will reportedly provide files with the help of the company’s P2P technologies that are already in place. [...]

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  16. [...] GigaOm is reporting that Joost will discontinue its desktop P2P client and replace it with a small plugin that would embed itself in the browser. That plugin will reportedly provide files with the help of the company’s P2P technologies that are already in place. [...]

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  17. [...] biggest flops – is pulling a 180 in strategy. According to Om Malik, the video service will kill off its desktop client and replace it with a Web version that will utilize a “small plugin that would embed itself in [...]

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  18. [...] biggest flops – is pulling a 180 in strategy. According to Om Malik, the video service will kill off its desktop client and replace it with a Web version that will utilize a “small plugin that would embed itself in [...]

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  19. @Todd The Bittorent protocol cant stream it can only download .

    The clients/plugins that “sthttp://s.wordpress.com/wp-content/themes/vip/gigaom3/images/elements/comment-button.pngream” torrents like Foxtorrent and Swarmplayer actually only use the torrent link as a bootstrap and then its streamed via a different protocol.

    Joost is a p2p video service supported by Ads and maybe they can still be a partner with HULU .Joltid (owned by Joosts Founders) that powers Skype and Joost is already a cloud service /overlay for the internet so they dont need Joost to do that for them .

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  20. [...] — the much-hyped P2P online video startup run by the founders of Skype and Kazaa — is planning to kill its desktop client. This news was likely met in many quarters by a resounding cry of “What [...]

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  21. [...] According to GigaOm, P2P-based TV service Joost is planning to ditch its desktop client in favor of a completely web-based model. Om Malik reports that Joost will announce soon that it is dropping its downloadable client software in and instead will be launching a “small plugin that would embed itself in the browser and allow [users] to grab files using the P2P technologies.” [...]

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  22. [...] September 5, 2008 Posted by John Furrier in Technology. Tags: Gigaom, Joost, Om Malik trackback Om Malik has an exclusive story about Joost moving away from downloadable client software to downloadable plugin for their proprietary video sharing [...]

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  23. [...] Joost had launched its desktop client with much fanfare but for a panoply of reasons, such as bandwidth limitations, software issues and lack of content, the company lost traction and usage of its client dropped. Joost isn’t the only startup to give up backing solely the client. Veoh and Jaman adopted a browser-and-client strategy, which has helped boost their audience. [via] [...]

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  24. Can’t help but need of a plugin to be installed before playing is an obstacle on the road to become youtube killer app. Does that decision mean, Adobe’s Flash 10, currently in beta, which provides P2P along its H.264 support (see e.g. http://gigaom.com/2008/05/15/flash-p2p-now-thats-disruptive/), is not enough for Joost? Wow, I’m looking forward to see Joost in action.

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  25. [...] online video startup which was a non-starter with a desktop-only client, is now killing it, Om reports. It will go browser only, and will release a small plugin that would embed itself in the browser [...]

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  26. [...] its desktop client and shift strategy to making its content available within the web browser, GigaOM’s Om Malik has learned. The new strategy apparently will call for a browser plug-in that will allow the service to [...]

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  27. [...] GigaOM reports that they are going for a browser-only strategy. It is rumored that Joost is going to create a plugin and users will be able to grab files through P2P on a browser. [...]

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  28. Is it just me, or is all of Joost’s real value in its back-end technology? Why waste time trying to create a new collection of TV channels when it can license out the P2P tech to existing networks that can create their own branded channels?

    You would think an AT&T or a Verizon could use Joost to create a cheap set-top box video plan that would lure people away from cable — DSL plus ESPN for a fraction of the cost, and you can watch your TV on the road from your laptop, too. Or does that involve too many short-sighted companies trying to work together?

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  29. [...] Het originele bericht is afkomstig van GigaOM die weten te melden dat Joost hiermee een geheel nieuwe strategie aanneemt en niet alleen een browserversie uitbrengt, [...]

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  30. [...] news broke today that Joost, the company which in a lot of ways was on the forefront of rich media, is canning its [...]

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  31. [...] Joost to Kill Desktop Client GIGAOM In what is likely to be a major shift in the company’s strategy, peer-to-peer startup Joost is going to stop making its desktop client. The decision to suspend the client is likely to be announced soon officially. The company is going to a browser-only strategy, in which much of its content is going to be available through a browser-based player. Joost will release a small plugin that would embed itself in the browser and allow you to grab files using the P2P technologies. The web client is likely to have better quality than average video sites. Source> [...]

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  32. [...] has unofficially announced that they will discontinue their desktop app and move towards a browser-based [...]

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  33. @ Dave’s Football Blog

    I think you are right but then being backend provider isn’t that sexy a business. ;-)

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  34. [...] beta is available freely to anyone to download and enjoy.  **Note: It is rumored Joost is going to end the desktop client and continue the service as web based only.**  After downloading simply sign up for a free [...]

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  35. @Dave’s Football Blog Joosts Founders already provide such a service with Joltid .

    http://www.joltid.com/

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  36. [...] New Joost: Like Hulu, But Social Om broke the news today that Joost is abandoning its full-on client for a browser plugin, falling in line with the [...]

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  37. The Kazaa/Skype/Joost guys are way too dedicated to P2P technology. As we’ve seen, practically everything works better with a regular ole client/server setup. Bandwidth and server costs have gone down so much and are complemented by Akamai, et. al. that P2P isn’t buying them much.

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  38. [...] o serviço de vídeos online lançado em 2007, deu uma virada de 180º em sua estratégia, segundo o GigaOm. Fontes do site dizem que o programa de desktop para visualizar o vídeos vai acabar de vez. No [...]

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  39. [...] Apoquindo c Gertrudis Echeñique con la Banda Ancha Móvil de Entel PCS. (¿Qué es esto?) Fuente: GigaOM addthis_pub = [...]

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  40. [...] Browser-Based Joost? Welcome To the Club Om reported today that Joost is getting ready to abandon its client and replace it with a web-based product [...]

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  41. [...] friends at Joost took a major step forward: GigaOm broke the news today.  I’ve know about this for a few months, but naturally could not [...]

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  42. [...] Joost to kill desktop client – 09/05/08 In what is likely to be a major shift in the company strategy, peer-to-peer start-up, Joost is going to stop making its desktop client. The company is going to a browser-only strategy where much of its content is going to be available through a browser-based player. via GigaOM [...]

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  43. [...] cloud is raining down web services these days. The next company to abandon desktop clients and go web-only is Joost, the content streaming service developed by the the co-founders of Skype. It sounds like Joost work [...]

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  44. [...] and try again.   That’s a mantra known at many an Internet startup.  And according to a new report, it looks like it applies to IPTV startup, [...]

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  45. [...] to Om Malik, Joost will release a small plug-in that will embed itself in a browser to allow viewers to grab [...]

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  46. [...] of shifting towards the web browser is supposed to be the much awaited feature. According to GigaOm, the web version will allow users to to view content right on their web browsers with a small [...]

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  47. [...] de-emphasize the download feature of its online video store. Next up? It looks like Joost might end development of its standalone video player and launch a browser-based service [...]

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  48. [...] Content durch einen browserbasierten Player abgespielt wird, zu legen.So jedenfalls berichtet heute GIGAOM vorab und scheint dabei über zuverlässige Quellen zu verfügen JOOST wurde von den ehemaligen [...]

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  49. [...] am on September 6, 2008 | # | Tags: desktop, video, web apps Joost to kill desktop client for a web version. And here is the early screenshots and video of Joost. [...]

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  50. [...] (and with some promising deals in place in China), Joost lets users grab video content using the self-same P2P technology. Initial reports suggest it works pretty well – there’s a review of the Mac browser plug-in [...]

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  51. [...] biggest flops – is pulling a 180 in strategy. According to Om Malik, the video service will kill off its desktop client and replace it with a Web [...]

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  52. [...] GigaOM broke the news of the switch in strategy, before NewTeeVee gained access to the new Joost site and gave its first thoughts on the new and improved app. [...]

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  53. joost may be making a mistake.. all they need is to refurbish their standalone version and get more traction by adopting more WOM approaches. i honestly don’t see anything wrong with it except that the player has a few bugs here and there..

    http://www.techxiety.com/2008/09/joost—countdown-to-extinction-via-a-browser-based-version.html

    Rome wasn’t built in 1 day. nuff said.

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  54. joost was over-funded and too egotistical from the start. it never had a ‘solution’ to anything. hyped and humped.

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  55. @pwb @Om Malik

    “…Bandwidth and server costs have gone down so much and are complemented by Akamai, et. al. that P2P isn’t buying them much.”

    Actually with Comcast’s newly implemented bandwidth caps ( all other ISPs to follow suit? ) P2P is very much relevant all over again!

    Watching streaming video, especially HD, will burn through your cap real quick!

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  56. [...] Joost had launched its desktop client with much fanfare but for a panoply of reasons, such as bandwidth limitations, software issues and lack of content, the company lost traction and usage of its client dropped. Joost isn’t the only startup to give up backing solely the client. Veoh and Jaman adopted a browser-and-client strategy, which has helped boost their audience. (GigaOm) [...]

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  57. [...] lot, and unlikely to affect me personally, but with services like Hulu becoming more popular, and Joost abandoning their desktop application to go for a web browser-only service, it would be a shame for [...]

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  58. [...] Joost in the Browser Joost, the video service launched last year by the creators of Skype and Kazaa, arrived with great fanfare. But compared to newer services like Hulu, it gets remarkably little attention these days. It’s getting attention today, though: It’s going to reportedly dump its client application in favor of a new approach that’s entirely browser-based. That represents a major shift in strategy, but makes a lot of sense. You gotta think that most media services will go browser-only over time–maybe even including iTunes eventually. Read more at: GigaOM [...]

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  59. [...] ditches its application model and goes for an all-browser approach. Check out some super secret pics [...]

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  60. [...] other day I read on GigaOm that Joost was going to Kill their Desktop application… and move onto the web. I’m not [...]

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  61. [...] har jag uppmärksammats på att Joost ser ut att bli en webbaserad tjänst istället. Det innebär helt andra möjligheter att integrera Joost i t.ex. Mediaportal eller Windows Media [...]

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  62. [...] bude k dispozici jen plugin pro prohlížeč, samozřejmě ale také založený na P2P technologii (zdroj zde). Zda to lze interpretovat jako ústup Joostu ze slávy? Po pravdě, tu mu přinesl jen fakt, že [...]

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  63. [...] options, costwise and exposure-wise seems to be the trend of the season. Perhaps, that is why Joost is all set to shift from its core peer-to-peer format, and stop making its desktop client. Yeah, [...]

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  64. [...] de-emphasize the download feature of its online video store. Next up? It looks like Joost might end development of its standalone video player and launch a browser-based service [...]

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  65. [...] Download Required: Joost to Go Flash As we previously reported, Internet TV startup Joost is ditching its downloadable desktop software. But now the company is [...]

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  66. [...] Internet TV startup Joost is ditching its downloadable desktop software, as NewTeeVee previously reported. But now the company is taking things a step further, to give users the option to access the site [...]

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  67. [...] delivery mechanism in favor a new, more accessible browser based solution.  The new launch was promised shortly.  Today, it [...]

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  68. [...] online TV service Joost recently ditched its download client to become more web-based like Hulu, and added more socially oriented content discovery. Hulu will [...]

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  69. [...] had a reasonable chance at becoming IPTV’s killer app. With the announcement that Joost is dropping its standalone client to focus on browser-based playback, it’s in danger of becoming just another web video service [...]

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  70. [...] Leapfrogs to Flash, Dropping Plug-in Too As expected, Joost is launching a Flash version of its Internet TV player tonight — though as part of [...]

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  71. [...] game. What is Microsoft thinking? Perhaps they can get a lesson on where the web is going and what not to do from Joost with regards to client software. I’ll keep an eye out for reviews once available and probably [...]

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  72. [...] tiny from: TechCrunch.com original post, and GigaOm exclusive View Jason Wilk’s Profile      Subscribe via RSS RelatedBookmarksTags [...]

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  73. [...] September, Joost killed off its desktop app entirely. This Compete.com chart shows traffic for Twhirl having dropped off drastically, even as the [...]

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  74. [...] Joost To Kill Desktop Client [...]

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  75. [...] whose technology has had hiccups throughout its many generations and revamps, from P2P app to plug-in to Flash video site. But it begs the question of what exactly is Joost’s strength, given its [...]

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  76. [...] whose technology has had hiccups throughout its many generations and revamps, from P2P app to plug-in to Flash video site. But it begs the question of what exactly Joost’s strength is, given that [...]

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  77. [...] company found that requiring a download hampered its ability to gain traction. It then moved to a plug-in and eventually moved completely to a Flash based method for watching web [...]

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  78. Well I tried Joost after long time .. was surprised client was taken out .. Then web based player is just like any other unless it incorporates p2p .

    But yes compared to most sites, the videos run much smoother on joost web player.

    Siddharth Menon
    Borget Solutions

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  79. [...] is that the toolbar is a barrier to adoption. Just like many said it was for Joost, who abondoned their desktop client last [...]

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  80. [...] video pioneers Joost, from the creators of Skype and Kazaa, are pulling the plug on their desktop client software in favor of a browser based plug-in. I’m sad to see it go, in spite of having some great [...]

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  81. [...] is that the toolbar is a barrier to adoption. Just like many said it was for Joost, who abondoned their desktop client last [...]

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