47 Comments

Summary:

Tonight Microsoft aired its first ad featuring Jerry Seinfield. The ad (including Seinfield) is part of a new $300 million ad campaign Microsoft has put together to try and breathe new life in to the Windows operating system. The 90 second ad spot is comprised mainly […]

Tonight Microsoft aired its first ad featuring Jerry Seinfield. The ad (including Seinfield) is part of a new $300 million ad campaign Microsoft has put together to try and breathe new life in to the Windows operating system.

The 90 second ad spot is comprised mainly of shoe-banter between Bill Gates and Jerry Seinfield in a Shoe Carnival where Gates is a “platinum member.”

Interestingly enough, only 20 of the 90 seconds really have anything to do with Microsoft or Windows and of those 20 seconds, no time is spent actually touting much about Windows except that it is “The Future” and “Delicious.”

Microsoft has hinted that the new ad campaign is, in some part, a response to Apple’s successful “Get A Mac” campaign.

Personally, I’m not convinced this is starting on the right foot. My wife initially saw the commercial this evening and her response was basically “I don’t get it.” It’s one thing to try to be “hip”, but it’s another thing to try but completely fail at getting your message across. The attempt at humor is a nice change, though.

Check the new ad out below and let me know what you think. Is it effective or does its message get blurred?

By Josh Pigford

You're subscribed! If you like, you can update your settings

Related stories

  1. This commercial is absolutely the most ridiculous thing I have ever seen. I guess that just goes to show you Microsoft will go to any length to wast money trying to get someone to like their platform. This commercial just proves that they cant do anything right. I have wasted 90 seconds of my life. I mean they said nothing about windows at all until the end. I recommend they adopt this slogan: ” Windows, The Future, Under Cooked”. Ill be sticking to my mac with the Hip Mac guy and the dorky PC guy.

    Share
  2. I read in Fast Company a few months ago about this new campaign and I feel like I have been waiting forever to see what they might come up with. I must say that this is just what I expected. It is nearly worthless. I wish you would have mentioned that there would be some derriere shaking of good ol’ Bill.

    Share
  3. I don’t get it either.
    I honestly tried.

    Share
  4. I just dont understand. Maybe because I do not like Jerry Sinfeld but what are they saying? That what you really need is to have a mega star pick out your shoes? Or that we are all stupid in some way and there is someone to help? Or that the guy that is supposed to be an expert (the salesman) is shown up by some random guy that is pushy? Or that bill is bored now that he doesnt have much work to do?

    Share
  5. I don’t get it. Do I need a bigger brain to do so? :)

    Share
  6. I love Seinfeld.
    I think Bill Gates has shown he is a good sport and it’s kind of “cute” to see him try to be funny.

    I even kind of like some of the Seinfeld-like banter.

    but, i also don’t get it.
    W. T. F. does this have to do with Windows, Microsoft, the next version, whatever

    Share
  7. Whaaaaaaaaaaaaaaaaaaat?

    Share
  8. Torbjørn Lunde Thursday, September 4, 2008

    This is cute. I like it.

    Way less smug than the Mac commercials.
    But then again: I guess smug really sells these days.

    Share
  9. It’s bollocks.

    Share
  10. This ad was absurd! 10M to do that drek! The commercial made me want to re-install Vista about as much as it made me want to become a platinum member of Shoe Circus, or whatever.

    It is really sad when two middle aged chunky white guys try to be hip, and go down in flames. So pathetic, it is painful to watch.

    Share

Comments have been disabled for this post