Summary:

The CW Adds Mobile Video; wap.cwtv.com to offer clips and full episodes of shows like America’s Next Top Model and Gossip Girl (which are broken up into clips). (AdWeek) Product Placement Left Out of Ad Estimates; brand integration and host mentions are an important part of […]

The CW Adds Mobile Video; wap.cwtv.com to offer clips and full episodes of shows like America’s Next Top Model and Gossip Girl (which are broken up into clips). (AdWeek)

Product Placement Left Out of Ad Estimates; brand integration and host mentions are an important part of funding online video projects, but that money isn’t included in research stats, underestimating the size of the web video economy. (TVWeek)

Web Video: Easy to Produce, Hard to Find Success; The New York Times looks at the hits, misses and challenges of creating content for the web. (The New York Times)

Philips Demos Net TV; television set has an IPTV chip to deliver web video from select partners into living rooms. (paidContent)

Kyte.tv Unveils New Ad, Player Features; mobile vid-casting service offers overlay and customizable splash ads, as well as channel changer and load performance updates. (Kyte Blog)

MovieMobz Mobilizes Film Fans; Brazilian mobile social network creates “Cinema on Demand,” letting voters choose which films will be shown at arthouse theaters. (Variety)

RapOuts Raises $1.44 Million; Series A round for the San Francisco-based online video marketing company. (PEHub)

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