Comments on: NebuAd Loses CEO, Won’t Admit Defeat

By: NebuAd Technology Resurrected As InsightReady

NebuAd Technology Resurrected As InsightReady — Wed, 20 May 2009 15:51:11 +0000

[...] as it did originally, InsightReady is targeting web site owners. This may be the more conventional advertising on which NebuAd has said it would refocus. However, a hour after viewing the test version of the Insight Ready web site containing that info, [...]

By: NebuAd Bites the Dust

NebuAd Bites the Dust — Tue, 19 May 2009 15:11:12 +0000

[...] Stacey Higginbotham | Tuesday, May 19, 2009 | 8:08 AM PT | 0 comments NebuAd, the company that planned to enable Internet Service Providers to offer behavioral advertising based on a person’s web surfing history, has shut its doors, according to MediaPost, which cites court documents. The controversial service, which is akin to Phorm in the UK, had conducted advertising trials with several U.S. ISP including Cable One and CenturyTel. When it signed up Charter as a customer last summer, a backlash ensued that led to a congressional investigation into such targeted advertising and the refocusing of the company. [...]

By: Between the Lines mobile edition

Between the Lines mobile edition — Thu, 25 Sep 2008 19:00:59 +0000

[...] key companies in this space – Redwood City, Calif.-based NebuAd seemed to be falling apart. Its CEO resigned earlier this month and the company has laid off a “significant” number of employees. Still, one [...]

By: While NebuAd Retreats, Phorm and BT Plow Ahead - GigaOM

While NebuAd Retreats, Phorm and BT Plow Ahead - GigaOM — Thu, 04 Sep 2008 19:09:20 +0000

[...] Higginbotham, Thursday, September 4, 2008 at 12:09 PM PT Comments (0) As we reported on Tuesday, NebuAd has lost its CEO and, after facing Congressional scrutiny over privacy fears, the will to pursue ISP customers with [...]

By: Between the Lines mobile edition

Between the Lines mobile edition — Wed, 03 Sep 2008 18:04:21 +0000

[...] Web surfing habits of individuals and use the information to insert advertising? CEO Bob Dykes has resigned to become Chief Financial Officer for Verifone. The company’s technology has prompted privacy [...]

By: Roundup: iRobot co-founder moves to new robot venture, botnets surge, IPOs come and go, and more » VentureBeat

Wed, 03 Sep 2008 15:45:23 +0000

[...] its process.NebuAd’s CEO hits the road – Controversial advertising startup NebuAd has lost its CEO, atop its many other problems. Amphire merges with iTradeNetwork — Two supply chain startups [...]

By: Paid Content : Industry Moves: NebuAds' Dykes Out As CEO, Joins Verifone As CFO

Paid Content : Industry Moves: NebuAds' Dykes Out As CEO, Joins Verifone As CFO — Wed, 03 Sep 2008 09:08:48 +0000

[...] GigaOm: Since cable companies have been running away from NebuAd this summer when the Congressional [...]

By: Dameon Welch-Abernathy

Dameon Welch-Abernathy — Wed, 03 Sep 2008 08:25:34 +0000

NebuAd's technology is a bit problematic. Anytime you inject Javascript into a page, you run the risk of breaking it, pure and simple. I can say that having supported an SSL VPN product which essentially does that and more. Phorm is an even bigger hack that induces lots and lots of redirects, slowing down your overall experience.

Deploying either of these services on an opt-out basis is unconscionable.