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After layoffs last month and an Associated Press article today pointed out that NebuAd has little or no future based on its business model of using deep packet inspection technology to insert advertising into a consumer’s web site based on their surfing habits, the company lost […]

After layoffs last month and an Associated Press article today pointed out that NebuAd has little or no future based on its business model of using deep packet inspection technology to insert advertising into a consumer’s web site based on their surfing habits, the company lost CEO Bob Dykes.

Dykes joined VeriFone as its chief financial officer. It’s a shame Dykes left because unlike the CEO of Phorm, a U.K firm touting a similar business model, Dykes actually struck me as a legitimate businessman. I was never sold on the privacy implications of the NebuAd endeavor, but Dykes, with his background as the CFO of Juniper Networks, added some credibility to the operation. Current NebuAd president Kira Makagon is assuming the title of CEO, and Dykes will remain as chairman of the board.

NebuAd in an emailed statement said, “NebuAd is also broadening its market via more conventional media channels and means. Accordingly, NebuAd’s current President, Kira Makagon who has been responsible for NebuAd’s advertising systems and media revenue, will assume the role of CEO to drive adoption of the platform across more traditional channels.”

Perhaps those “traditional channels” include those not under Congressional investigation for violating user’s privacy–although since a large portion of web providers and large portals seem to be facing such scrutiny NebuAd’s future seems limited at best.

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By Stacey Higginbotham

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  1. NebuAd’s technology is a bit problematic. Anytime you inject Javascript into a page, you run the risk of breaking it, pure and simple. I can say that having supported an SSL VPN product which essentially does that and more. Phorm is an even bigger hack that induces lots and lots of redirects, slowing down your overall experience.

    Deploying either of these services on an opt-out basis is unconscionable.

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  2. [...] GigaOm: Since cable companies have been running away from NebuAd this summer when the Congressional [...]

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  3. [...] its process.NebuAd’s CEO hits the road – Controversial advertising startup NebuAd has lost its CEO, atop its many other problems. Amphire merges with iTradeNetwork — Two supply chain startups [...]

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  4. [...] Web surfing habits of individuals and use the information to insert advertising? CEO Bob Dykes has resigned to become Chief Financial Officer for Verifone. The company’s technology has prompted privacy [...]

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  5. [...] Higginbotham, Thursday, September 4, 2008 at 12:09 PM PT Comments (0) As we reported on Tuesday, NebuAd has lost its CEO and, after facing Congressional scrutiny over privacy fears, the will to pursue ISP customers with [...]

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  6. [...] key companies in this space – Redwood City, Calif.-based NebuAd seemed to be falling apart. Its CEO resigned earlier this month and the company has laid off a “significant” number of employees. Still, one [...]

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  7. [...] Stacey Higginbotham | Tuesday, May 19, 2009 | 8:08 AM PT | 0 comments NebuAd, the company that planned to enable Internet Service Providers to offer behavioral advertising based on a person’s web surfing history, has shut its doors, according to MediaPost, which cites court documents. The controversial service, which is akin to Phorm in the UK, had conducted advertising trials with several U.S. ISP including Cable One and CenturyTel. When it signed up Charter as a customer last summer, a backlash ensued that led to a congressional investigation into such targeted advertising and the refocusing of the company. [...]

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  8. [...] as it did originally, InsightReady is targeting web site owners. This may be the more conventional advertising on which NebuAd has said it would refocus. However, a hour after viewing the test version of the Insight Ready web site containing that info, [...]

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