Salling Media Sync (SMS) has been released which will sync your non-DRM iTunes music to supported cell phones. SMS will sync not only music but playlists and podcasts too. The list of supported phones covers many from Nokia, Sony and Sony Ericsson. The program has a totally free version although a paid ($22) version offers faster incremental syncs. The program is available in both Mac and Windows versions so they have you covered on that front too. Now you non-iPhones folks can play with iTunes too, although not that pesky DRM protected stuff.