Comments on: Privacy: Your Cable Box Knows You So Well http://gigaom.com/2008/08/25/your-cable-box-knows-you-so-well/ Trusted Insights and Conversations on the Next Wave of Technology Thu, 26 Nov 2009 01:00:16 +0000 http://wordpress.com/ hourly 1 By: NebuAd Bites the Dust http://gigaom.com/2008/08/25/your-cable-box-knows-you-so-well/#comment-944416 NebuAd Bites the Dust Tue, 19 May 2009 15:11:17 +0000 http://gigaom.com/?p=18238#comment-944416 <p>[...] the search for better behavioral advertising lives on. Today the Future of Privacy Forum, a privacy group backed by AT&T, announced a research [...]</p> [...] the search for better behavioral advertising lives on. Today the Future of Privacy Forum, a privacy group backed by AT&T, announced a research [...]

]]> By: AT&T Controls the Future of Privacy — Seriously - GigaOM http://gigaom.com/2008/08/25/your-cable-box-knows-you-so-well/#comment-913864 AT&T Controls the Future of Privacy — Seriously - GigaOM Thu, 20 Nov 2008 16:13:22 +0000 http://gigaom.com/?p=18238#comment-913864 <p>[...] the online experience becomes more interactive, the rules around of who’s watching us as we’re watching the web need to be defined. [...]</p> [...] the online experience becomes more interactive, the rules around of who’s watching us as we’re watching the web need to be defined. [...]

]]> By: Canoe Ventures Wants Your Data « NewTeeVee http://gigaom.com/2008/08/25/your-cable-box-knows-you-so-well/#comment-912571 Canoe Ventures Wants Your Data « NewTeeVee Thu, 13 Nov 2008 21:17:31 +0000 http://gigaom.com/?p=18238#comment-912571 <p>[...] “Data is the new creative,” Verklin said. He said Canoe thinks the key to that data is the set-top box that’s already hooked up to the televison. That box can tell advertisers exactly how many people are watching an ad. But Verlkin says they’ll keep personally identifiable information anonymous (just like Google.) “We can bring at last one of the interactive applications to 15 to 20 million households by this time next year,” Verklin says. He added that the cable guys are working on limited network addressiblity within the next 100 days. That’s our countdown to privacy loss. [...]</p> [...] “Data is the new creative,” Verklin said. He said Canoe thinks the key to that data is the set-top box that’s already hooked up to the televison. That box can tell advertisers exactly how many people are watching an ad. But Verlkin says they’ll keep personally identifiable information anonymous (just like Google.) “We can bring at last one of the interactive applications to 15 to 20 million households by this time next year,” Verklin says. He added that the cable guys are working on limited network addressiblity within the next 100 days. That’s our countdown to privacy loss. [...]

]]> By: In Online Privacy Fight, Google Blinks - GigaOM http://gigaom.com/2008/08/25/your-cable-box-knows-you-so-well/#comment-898525 In Online Privacy Fight, Google Blinks - GigaOM Tue, 09 Sep 2008 14:47:51 +0000 http://gigaom.com/?p=18238#comment-898525 <p>[...] new prudishness on privacy and whines that losing such detailed information so quickly could be bad for business (and innovation!): While we’re glad that this will bring some additional improvement in [...]</p> [...] new prudishness on privacy and whines that losing such detailed information so quickly could be bad for business (and innovation!): While we’re glad that this will bring some additional improvement in [...]

]]> By: While NebuAd Retreats, Phorm and BT Plow Ahead - GigaOM http://gigaom.com/2008/08/25/your-cable-box-knows-you-so-well/#comment-897775 While NebuAd Retreats, Phorm and BT Plow Ahead - GigaOM Thu, 04 Sep 2008 22:10:15 +0000 http://gigaom.com/?p=18238#comment-897775 <p>[...] Stacey Higginbotham, Thursday, September 4, 2008 at 12:09 PM PT Comments (1) As we reported on Tuesday, NebuAd has lost its CEO and, after facing Congressional scrutiny over privacy fears, the will to pursue ISP customers with its deep-packet inspection technology. But its UK rival, Phorm, apparently wants investors to believe it’s still in the game. While NebuAd told the Washington Post that it plans to get out of the business of selling its system to ISPs, Phorm is trying to make clear it’s not having any problems with its own plans to roll out advertising based on a consumer’s web surfing habits. A company spokeswoman says the company plans to branch out to track and offer ads on interactive television services as well — a type of offering we’d predicted. [...]</p> [...] Stacey Higginbotham, Thursday, September 4, 2008 at 12:09 PM PT Comments (1) As we reported on Tuesday, NebuAd has lost its CEO and, after facing Congressional scrutiny over privacy fears, the will to pursue ISP customers with its deep-packet inspection technology. But its UK rival, Phorm, apparently wants investors to believe it’s still in the game. While NebuAd told the Washington Post that it plans to get out of the business of selling its system to ISPs, Phorm is trying to make clear it’s not having any problems with its own plans to roll out advertising based on a consumer’s web surfing habits. A company spokeswoman says the company plans to branch out to track and offer ads on interactive television services as well — a type of offering we’d predicted. [...]

]]> By: merita http://gigaom.com/2008/08/25/your-cable-box-knows-you-so-well/#comment-895790 merita Tue, 26 Aug 2008 13:55:16 +0000 http://gigaom.com/?p=18238#comment-895790 <p>wee need man like you all the best from kosova</p> wee need man like you all the best from kosova

]]> By: Hoby Van Hoose http://gigaom.com/2008/08/25/your-cable-box-knows-you-so-well/#comment-895747 Hoby Van Hoose Tue, 26 Aug 2008 08:09:12 +0000 http://gigaom.com/?p=18238#comment-895747 <p>"Just how do they expect the online world to pay for itself?"</p> <p>How about using some progressive corporate taxes (Exxon's consecutive record profits anyone?) to subsidize websites instead of war? Plenty of untapped Billion$ there each quarter.</p> <p>Another funding source could be similar to how the TV cable companies were required to provide public access channels and fully equipped stations to towns that had no airwave TV access.</p> <p>If the web site or service can be deemed an asset to the public, it would be a viable choice for funding as a public service.</p> “Just how do they expect the online world to pay for itself?”

How about using some progressive corporate taxes (Exxon’s consecutive record profits anyone?) to subsidize websites instead of war? Plenty of untapped Billion$ there each quarter.

Another funding source could be similar to how the TV cable companies were required to provide public access channels and fully equipped stations to towns that had no airwave TV access.

If the web site or service can be deemed an asset to the public, it would be a viable choice for funding as a public service.

]]> By: Hoby Van Hoose http://gigaom.com/2008/08/25/your-cable-box-knows-you-so-well/#comment-895743 Hoby Van Hoose Tue, 26 Aug 2008 07:44:42 +0000 http://gigaom.com/?p=18238#comment-895743 <p>It would be one thing if this tracking was being done for scientific purposes.. or social research, even some sort of altruism. But it's being done for the sake of profit and illegal authoritarian spying.</p> <p>It would also be defensible if users had access to the data being collected on them - to be able to turn the tracking on and off, to delete data they don't want or isn't theirs. But it's not being made that way - it's being constructed to operate secretively, with no regard to our wishes or well being.</p> <p>It's basically predatory. If it's one thing we don't need, it's another way for people to prey upon each other.</p> It would be one thing if this tracking was being done for scientific purposes.. or social research, even some sort of altruism. But it’s being done for the sake of profit and illegal authoritarian spying.

It would also be defensible if users had access to the data being collected on them – to be able to turn the tracking on and off, to delete data they don’t want or isn’t theirs. But it’s not being made that way – it’s being constructed to operate secretively, with no regard to our wishes or well being.

It’s basically predatory. If it’s one thing we don’t need, it’s another way for people to prey upon each other.

]]> By: hasarmor http://gigaom.com/2008/08/25/your-cable-box-knows-you-so-well/#comment-895678 hasarmor Mon, 25 Aug 2008 21:08:40 +0000 http://gigaom.com/?p=18238#comment-895678 <p>Not so much a novel idea Chris, just not economically viable right now to pay people what they feel they are worth. $15/mo? Think what you CPM rate would have to be to justify that while actually paying both ISP and ad network. If advertisers could link it all up with your PII: address, phone #, SSN, google ID etc. maybe it would add up for SOME people. But that's a little Orwellian to really work. Its either anonymous OR paid. Its also amazing reading how some in the anti-DPI camps rail on about how eliminating online advertising needs to be the goal, not making it better or more targeted. Just how do they expect the online world to pay for itself?</p> Not so much a novel idea Chris, just not economically viable right now to pay people what they feel they are worth. $15/mo? Think what you CPM rate would have to be to justify that while actually paying both ISP and ad network. If advertisers could link it all up with your PII: address, phone #, SSN, google ID etc. maybe it would add up for SOME people. But that’s a little Orwellian to really work. Its either anonymous OR paid. Its also amazing reading how some in the anti-DPI camps rail on about how eliminating online advertising needs to be the goal, not making it better or more targeted. Just how do they expect the online world to pay for itself?

]]> By: Chris Parente http://gigaom.com/2008/08/25/your-cable-box-knows-you-so-well/#comment-895629 Chris Parente Mon, 25 Aug 2008 16:05:46 +0000 http://gigaom.com/?p=18238#comment-895629 <p>Good piece. There has been almost transparency around this issue, and that's why a big backlash is developing. And its surprising to me how much marketers really think consumers want ads, no matter how targeted. Echo chamber, anyone?</p> <p>It's also different when tracking is done at the ISP level. I can choose what applications I use online, but in many areas I cannot choose from competing broadband providers.</p> <p>I suggested a novel idea back in April -- PAY people if you want to track them. Take a cut off the monthly access bill, and I'll bet some would be OK with it. http://cparente.wordpress.com/2008/04/07/the-more-things-change</p> Good piece. There has been almost transparency around this issue, and that’s why a big backlash is developing. And its surprising to me how much marketers really think consumers want ads, no matter how targeted. Echo chamber, anyone?

It’s also different when tracking is done at the ISP level. I can choose what applications I use online, but in many areas I cannot choose from competing broadband providers.

I suggested a novel idea back in April — PAY people if you want to track them. Take a cut off the monthly access bill, and I’ll bet some would be OK with it. http://cparente.wordpress.com/2008/04/07/the-more-things-change

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