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Summary:

Barack Obama’s text message is the big story here. Brian outlined the historical importance in an earlier post. Now we have more data about the text-message itself, thanks to Nielsen Mobile who describes it as “the single largest mobile marketing event in the U.S., to date.” […]

Barack Obama’s text message is the big story here. Brian outlined the historical importance in an earlier post. Now we have more data about the text-message itself, thanks to Nielsen Mobile who describes it as “the single largest mobile marketing event in the U.S., to date.” They estimate that 2.9 million U.S. mobile subscribers received a text message from the Obama campaign over the course of Friday, Saturday and Sunday.

Nielsen Mobile monitors shortcode marketing (the use of text-message shortcodes such as the 62262 “O-B-A-M-A”) through the world’s largest telecommunications bill-panel, an opt-in panel that reports on the billing activity for more than 40,000 subscriber lines in the U.S.

photo via flickr courtesy litherland

  1. I am hoping to get my text message about Biden joining the ticket sometime in 2021. Luckily I’m signed up for alerts from the New York Times & I received the update via e-mail which I read on my iPhone. I am happy to see mobile advertising receiving so much attention in response to Obama’s SMS advertising campaign; however, it goes to show that text messaging is *not* bullet-proof & it angers me that the mobile carriers continue to raise the price to use such a simple service.

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  2. wee need man like you all the best from kosova

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  3. What really amazes me is the fact that so many people gave their mobile number away so freely.

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  4. I recently read an article that speculated on Obama’s tech savvy campaign that targets younger Americans and how it will manifest in the result of the presidential election in November. This might be something interesting to look at. http://www.prwriterextraordinaire.com/blog.html

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