Comments on: Will Verizon Give in to Google on Mobile Search?

By: Your Cable Box Knows You So Well - GigaOM

Your Cable Box Knows You So Well - GigaOM — Mon, 25 Aug 2008 14:21:38 +0000

[...] spread of interactivity to mobile phones and televisions, advertisers can tell even more about me. Google is currently in negotiations to get its search bar on the home screen of Verizon Wireless phones and keep search data generated [...]

By: Antony

Antony — Sat, 23 Aug 2008 17:33:07 +0000

Oh, Google is always the first everywhere. :)

By: The Unthinkable: Verizon Dates Google : Beyond Search

The Unthinkable: Verizon Dates Google : Beyond Search — Sat, 23 Aug 2008 05:01:26 +0000

[...] GigaOM’s useful business-technology comments here. [...]

By: Vectorpedia

Vectorpedia — Fri, 22 Aug 2008 23:04:36 +0000

I’m sure Google will get the contract…………….

By: Mary

Mary — Fri, 22 Aug 2008 16:49:26 +0000

Om, you are absolutely correct. From what I see today mobile search doesn’t have the CPMs/CPC of desktop search. Clicks are being sold at 10 cents — that’s hardly enough to buy a Starbucks coffee.

What’s more the mobile ad netorks are providing very little relevancy in terms of query matched to advertising.

Will this change? Perhaps. Phones with functional web browsers like iPhone, Instinct, Android will be able to support the same web based text ads as desktop. Perhaps ad networks like TSM and AdMob will take advantage of the inherent capabilities of the devices to serve the often promises location aware ads.

This still leaves aside the problem of whether users will click through a mobile ad.

All in all, I like hockey stick graphs like eMarketer as much as the next girl, but in the near term the outlook is bleak.

By: Stacey Higginbotham

Stacey Higginbotham — Fri, 22 Aug 2008 14:56:49 +0000

Bubbatex, it’s labeled in the credit as a Blackjack so people who care about such things will know it’s not a Verizon phone. I didn’t want to hold the post for much longer while I searched for a legally acceptable image of a Verizon phone with a Google search bar on it. So yes, I could have used a Verizon phone, but then I’d still be searching for an image and the story wouldn’t be up.

By: Stacey Higginbotham

Stacey Higginbotham — Fri, 22 Aug 2008 14:31:57 +0000

Todd, eMarketer says mobile search advertising is $244 million in 2008 and will be $3.77 billion by 2012. Impressive projected growth, but not huge numbers compared to existing revenue for both Google and Verizon.

By: bubbatex

bubbatex — Fri, 22 Aug 2008 14:25:15 +0000

Nice story – but you could have at least used a phone that Verizon actually carries – that’s an ATT Blackjack….

By: Om Malik

Om Malik — Fri, 22 Aug 2008 14:18:43 +0000

@Todd, we are all about understatement. That said, mobile advertising seems to be the overstatement of the decade.

By: Todd

Todd — Fri, 22 Aug 2008 13:40:01 +0000

“…perhaps the lure of mobile search dollars is too strong.”

Understatement of the day!