Summary:

Mansell Group, a data-based marketing company, has bought e-mail marketer Sevista Technologies. Terms were not disclosed. Atlanta-based Mans…

Mansell Group, a data-based marketing company, has bought e-mail marketer Sevista Technologies. Terms were not disclosed. Atlanta-based Mansell will merge Sevista with its existing e-mail marketing unit, EnableMail. With this acquisition, Mansell wants to look beyond e-mail and and build up its full digital messaging and marketing offering, including SMS and broadcast voice. Release

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