Ever since Hulu, the online-video joint venture backed by NBC, News Corp. and $100 million in private equity launched in March 2008, the service has been slowly winning over critics, including yours truly. And if that isn’t enough -– the company is rising to the top in the web video rankings.
According to Nielsen data, Hulu is now the No. 8 most popular video web site, it’s and rising fast. It was ranked No. 10 in June 2008 and was up two spots at the end of July 2008. More importantly, streams served and unique visitors increased almost 20 percent to 105 million and 3.2 million respectively.
Now imagine what would happen if Hulu’s service became available to viewers outside of the U.S. The surge in traffic could catapult the service to the top of the heap. Well, apparently, the Hulu guys are thinking along these lines and are getting ready to make an international move.
The L.A.-based company has been interviewing people for key positions to make its international move, and we hear it’s looking for director-level folks and product managers. We asked the company if it wanted to talk about its plans, but so far no reply.
There is one job listing on their site, that is advertising for an International Business Development person whose job dovetails comments made by Peter Chernin, COO of News Corp. at the Fortune BrainStorm conference. He hinted that the company would go international through a series of joint ventures in specific countries. Time to hurry up: Lack of international availability is one of the sore spots for Hulu, a fact that is bolstered by complaints from our readers who live overseas.
Meanwhile, check out my favorite Hulu clip!
10 trackbacks so far
11:20 AM PT
[...] expanding availability of Joss Whedon’s Dr. Horrible after viewers complained and now, as GigaOM reports today, working to hire someone to head up international business development. Hulu has told us it’s [...]
11:48 AM PT
[...] recently reported that it looks like Hulu is looking to open up internationally. And while I think this is a good move in general, in order to make sure this successful as a [...]
3:17 PM PT
[...] here you get to the article —> Hulu Getting Ready To Go International - GigaOM [...]
2:07 AM PT
[...] Fox-based video streaming site is apparently trying to hire people to expand to other countries, according to GigaOm. That will remove perhaps the biggest knock people have against it — if you’re outside [...]
2:12 PM PT
[...] Hulu Getting Ready To Go International, GigaOM [...]
7:47 PM PT
[...] managers and director-level positions to make its first international move. (Iwantmedia 8/21, (link) [...]
8:00 AM PT
[...] their web audience by providing legit, mainstream television content. And word is they’re now considering International expansion. So Engadget’s ‘Best portable Internet device‘ query has got me thinking… [...]
6:09 AM PT
[...] is an excellent tech reporter who used some clever HR forensics to sniff out that Hulu might be opening its content internationally (a quite exciting scoop, especially for those who prefer not to spoof). He saw that [...]
1:13 AM PT
[...] Internationella planer för Hulu? Videosajten Hulu ökar i popularitet och är nu nummer 8 i sin nisch. Tjänsten är fortfarande bara tillgänglig i USA, men nu förbereds för internationell expansion (spekulerar skribenten på gigaom.com) (link) [...]
7:55 PM PT
[...] If that made you roffle then you should know that you can watch all the Sunny you can handle via Hulu. (Every available season and episode, with an 8 day delay for new episodes.) International? No worries, mate. There are ways to deal with that issue, assuming it still is one. [...]
11 comments so far
11:16 AM PT
Now only if more recent seasons were available. I understand the need to keep DVD sales/rental revenue going, but we’re already seeing that online doesn’t cannibalize. It augments.
11:31 AM PT
Hey given how easy it is to use, I am happy with whatever we can get :-)
11:56 AM PT
Good for Hulu! I’m a big fan of it, despite the big businesses behind it. It’s just a good, fun, and free service.
12:56 PM PT
Would be nice to see it here in Canada.
2:20 PM PT
Hulu is fantastic, and I think it only makes sense that they think internationally. It’s the one service that has convinced me to watch certain television shows on my computer instead of my TV.
4:50 AM PT
The smart folks are already working around the international issues with vpns and shields. makes good business sense for them to open it up to outside the US.
6:19 AM PT
I’m willing to be that Hulu’s international aspirations will include a limited subset of US content (as per their rights) but will mostly be made up of niche content from particular regions. Unless Hulu has solved the fundamental issues in the industry (rights, licensing, etc) they will be challenged to bring most of their content to international eyes.
(link)
10:13 AM PT
If I were Hulu, I’d be working with all of the various netbook vendors, i.e.: Acer, Asus, Lenovo, MSI, Dell, etc.. Why? These small notebooks run Hulu very well on the 8.9- and 10-inch displays, making them very portable little content consumption devices. The older Intel Celeron and new Intel Atom chipsets handle the video great unless you try to go full-screen or 480p. Hulu would do well to get a shortcut to their site on the netbooks IMO… paired with international support, it would potentially get their user base go quickly grow exponentially.
12:43 AM PT
I read this post…..its very interesting………….
3:38 AM PT
Hu do I talk to at Hulu about handling Hulu’s interests in the H-UK and H-Europe?
Isn’t it time we had an online HBO, ad-free, quality content, vod service, sort of Hulu/iPlayer/Joost but without all the ad crap?
Hell, I’d pay.
10:47 PM PT
I agree with Csalomonlee that the labels have nothing to fear from online streaming. I myself will watch the same episodes online for which I already own the DVD while working on the computer. Take for example Airwolf, which I watch on (link) (a great way to add value to Hulu, by the way). I watched an episode last night simply because it was more convenient than grabbing the disc off the shelf.
I disagree with Adam, however, that it’s time we had a Hulu player without all the ads. We already do - it’s called iTunes, and you can spend your money there.