25 Comments

Summary:

Hulu is secretly working on launching its service in international markets, partnering with locals and forming joint ventures.

Ever since Hulu, the online-video joint venture backed by NBC, News Corp. and $100 million in private equity launched in March 2008, the service has been slowly winning over critics, including yours truly. And if that isn’t enough -– the company is rising to the top in the web video rankings.

According to Nielsen data, Hulu is now the No. 8 most popular video web site, it’s and rising fast. It was ranked No. 10 in June 2008 and was up two spots at the end of July 2008. More importantly, streams served and unique visitors increased almost 20 percent to 105 million and 3.2 million respectively.

Now imagine what would happen if Hulu’s service became available to viewers outside of the U.S. The surge in traffic could catapult the service to the top of the heap. Well, apparently, the Hulu guys are thinking along these lines and are getting ready to make an international move.

The L.A.-based company has been interviewing people for key positions to make its international move, and we hear it’s looking for director-level folks and product managers. We asked the company if it wanted to talk about its plans, but so far no reply.

There is one job listing on their site, that is advertising for an International Business Development person whose job dovetails comments made by Peter Chernin, COO of News Corp. at the Fortune BrainStorm conference. He hinted that the company would go international through a series of joint ventures in specific countries. Time to hurry up: Lack of international availability is one of the sore spots for Hulu, a fact that is bolstered by complaints from our readers who live overseas.

Meanwhile, check out my favorite Hulu clip!

http://www.hulu.com/embed/ZnDkwMPVDNCb3rjTv7ImJQ

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  1. Now only if more recent seasons were available. I understand the need to keep DVD sales/rental revenue going, but we’re already seeing that online doesn’t cannibalize. It augments.

  2. Hulu Hiring for International Expansion « NewTeeVee Wednesday, August 20, 2008

    [...] expanding availability of Joss Whedon’s Dr. Horrible after viewers complained and now, as GigaOM reports today, working to hire someone to head up international business development. Hulu has told us it’s [...]

  3. Hey given how easy it is to use, I am happy with whatever we can get :-)

  4. Hulu Going International, But Where Wednesday, August 20, 2008

    [...] recently reported that it looks like Hulu is looking to open up internationally. And while I think this is a good move in general, in order to make sure this successful as a [...]

  5. Raymond Padilla Wednesday, August 20, 2008

    Good for Hulu! I’m a big fan of it, despite the big businesses behind it. It’s just a good, fun, and free service.

  6. Would be nice to see it here in Canada.

  7. Hulu is fantastic, and I think it only makes sense that they think internationally. It’s the one service that has convinced me to watch certain television shows on my computer instead of my TV.

  8. .:news news news – game edition… well mostly » .:blog of ice Wednesday, August 20, 2008

    [...] here you get to the article —> Hulu Getting Ready To Go International – GigaOM [...]

  9. Roundup: Obama’s big Bay Area night, Xbox 360 sells out in Japan, Hulu going international and more » VentureBeat Thursday, August 21, 2008

    [...] Fox-based video streaming site is apparently trying to hire people to expand to other countries, according to GigaOm. That will remove perhaps the biggest knock people have against it — if you’re outside [...]

  10. The smart folks are already working around the international issues with vpns and shields. makes good business sense for them to open it up to outside the US.

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