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Summary:

Would mobile television in the US take off if US consumers didn

Would mobile television in the US take off if US consumers didn

  1. Free Mobile TV is the perfect business model.

    Advertisers would love to see Free Mobile TV.

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  2. The critical success factor is not just providing it for free and living from ads, it is also the ability to do interactivity, the coordinated effort between broadcaster, carrier and manufacturer to provide the right user experience.

    We should not forget that in addition to the mobility factor, we have the net connectivity and markup rendering factors in our mobile phones.

    This is what has happened in Japan, and the reason why it is picking up so well, there is an harmonic relationship between stake holders in the mobile broadcast digital TV providing compelling content that supports interactivity.

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