P.U.B. (Publishers Union of Bloggers) is working to separate the myth from the reality concerning Lijit and actual real monetary value for Publishers. To date, its zero.

If you know more, fill us and every one else in!

Thanks,

Barney Moran,

Founder, P.U.B.

Please investigate further. There’s little to no chance they can successfully build a business that targets search queries without running up against the 800 pound patent troll (in this area) which is Yahoo. Since they bought Overture they have been on a quiet rampage against any company that comes even close to targeting search queries with ads. lijit will never make it. Sorry.

I also never click on the ads but this is how Google makes the major part of their money (around 90% or even more) and you know how wealthy this company is.

Contextual advertisement like Adsense is one of the most effective way of targeting your audience. When you watch television, most of the time the advertisement is so out of context. Life insurance commercials for people over 65 on the cartoon network late at night like I’ve seen recently could not be more targeted to the wrong people.

But as most people will recommend, it is better to rely on multiple kind of advertisement like privately sold banners or 124*124 blocks or letting an ad management company do all the work