P.U.B. (Publishers Union of Bloggers) is working to separate the myth from the reality concerning Lijit and actual real monetary value for Publishers. To date, its zero.

If you know more, fill us and every one else in!

Thanks,

Barney Moran,

Founder, P.U.B.

Please investigate further. There’s little to no chance they can successfully build a business that targets search queries without running up against the 800 pound patent troll (in this area) which is Yahoo. Since they bought Overture they have been on a quiet rampage against any company that comes even close to targeting search queries with ads. lijit will never make it. Sorry.

I also never click on the ads but this is how Google makes the major part of their money (around 90% or even more) and you know how wealthy this company is.

Contextual advertisement like Adsense is one of the most effective way of targeting your audience. When you watch television, most of the time the advertisement is so out of context. Life insurance commercials for people over 65 on the cartoon network late at night like I’ve seen recently could not be more targeted to the wrong people.

But as most people will recommend, it is better to rely on multiple kind of advertisement like privately sold banners or 124*124 blocks or letting an ad management company do all the work

But Om, are you sure they are running search on 200 servers? 300k searches per day should be handled by a few Lucene servers and a few for crawling and indexing (and these are upper estimates). That number looks really strange.

Andraz Tori, Zemanta

While I don’t plan to scale my personal blog, I see that as a great opportunity for professional blogs when it launches.

Looking forward to it and keep up the great reporting Om.

They are going to announce a new network which will be their model going forward. I think for now they have been busy trying to get traction.