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Summary:

We thank the online video gods for Hulu, if for no other reason than the ability to write a Nielsen web video measurement post without the headline “YouTube Still #1.” Sure, YouTube is still in first place in terms of video plays, with more than 5 […]

We thank the online video gods for Hulu, if for no other reason than the ability to write a Nielsen web video measurement post without the headline “YouTube Still #1.” Sure, YouTube is still in first place in terms of video plays, with more than 5 billion video streams served to more than 77 million unique users in July. But Hulu is now No. 8 in Nielsen’s ranking of the top 10 video sites, generating more than 105 million streams to more than 3.2 million unique viewers during the month.

Though Nielsen cautioned us against comparing these stats month-over-month (something about its VideoCensus tool going through frequent tweaks), in June, Hulu was ranked 10th with more than 82 million streams going to 2.6 million unique visitors. Despite Nielsen’s warnings, a 20 million jump is a 20 million jump. That’s a whole lotta Airwolf.

Hulu beat out CNN, Turner Sports and Entertainment Digital Network, and the site’s not that far off from overtaking ESPN. You have to wonder what kind of boost Hulu will get now that it has hired a marketing firm and is expected to get $50 million worth of paid and unpaid media time across NBC and News Corp. properties.

  1. Chris, I am using this comment to send you a tip. You can delete this post after you read it.

    I can’t take it anymore with regard to NBC’s abuse of their Olympics monopoly. I started a public email
    protest here http://n2.nabble.com/NBC-Olympics-Coverage-Is-Bad-f733736.html – it’s a public email so it’s better than regular email which they can simply ignore. Also, if a lot of people send them public emails, they will have to do something about it or they are just exposing their problems. Could you help with this protest by letting your readers know about it?

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  2. [...] more than 105 million streams in July, to more than 3.2 million unique viewers. NewTeeVee has more. Another travel-planning site launches: TravelMob — Allen Stern at CenterNetworks has tried [...]

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  3. [...] United States alone (and Hulu is US only) people watched full television programs on Hulu, a site NewTeeVee notes have only just hired a marketing firm and are said to be about to get $50 million in free promotion [...]

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  4. [...] streams and 20,142 uniques. Not much of a surprise there, either. What is suprising, though, is Hulu’s July performance. The company saw a 20 million video stream spike for the month, thanks in part to the direct-to-Web [...]

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  5. When my total views on YouTube represent 1.5 percent of Hulus total views, it has no bragging rights (yet). Hulu shouldn’t let some clown from PA represent more than .0000005 percent of its traffic.

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  6. [...] According to Nielsen data, Hulu is now the No. 8 most popular video web site, it’s and rising fast. It was ranked No. 10 in June 2008 and was up two spots at the end of July 2008. More importantly, streams served and unique visitors increased almost 20 percent to 105 million and 3.2 million respectively. [...]

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  7. [...] doubt, Hulu’s been kicking butt in growing their web audience by providing legit, mainstream television content. And word is they’re now considering [...]

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  8. Wow. That’s an absolutely amazing run off the line for Hulu. It just proves that casual folks are interested in wonderful older shows from the 80s such as AIRWOLF, that they’re maybe not willing to actually go out and buy a DVD of. It’s great to see such a resurgence of retro interest in all these older series; even Airwolf as a prime example is still seen as being commercially viable entity even after 25 years, so much so that they’ve even released the official soundtrack for the show (‘Airwolf Themes’) on iTunes. That proves that there’s a market for this stuff. Bet you if Knight Rider does well this fall that it’ll be the next property on NBC’s re-make list in the future.

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  9. I guess that is a lot of people watching Airwolf. What amazes me that so many more are watching YouTube. I guess it’s all the “Check out my video” views from friends who want to see their buddy’s latest skateboard move. It’s also hard to believe hulu doesn’t have more views with all the embedding out there (Airwolf’s is http://series.airwolf.tv/episodes) that introduces the content to new viewers.

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  10. [...] Hulu Hit 105M Streams in July « NewTeeVee Informe sobre descargas de video y usuarios unicos (tags: video statistics tv) Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages. [...]

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