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Summary:

OK, that is a bit over the top! Nielsen Mobile came out with a report that points out that there were 13 million mobile data cards in the U.S. at the end of June 2008. Not a big surprise, since wireless carriers in the U.S. are […]

OK, that is a bit over the top! Nielsen Mobile came out with a report that points out that there were 13 million mobile data cards in the U.S. at the end of June 2008. Not a big surprise, since wireless carriers in the U.S. are having a blockbuster year as far as mobile Internet revenues are concerned. The GigaOM Team has about seven of them and uses them for business and filing stuff when on the road. Apparently, so do a lot of people. However, Nielsen points out that there is a change in the making.

….Nielsen’s research reveals that the cards are beginning to play an important role in home and personal Internet access, as well. In fact, 43 percent of mobile data card users report they most often use their data card at home, while 15 percent say they typically use the card at work. Additionally, one in five (21 percent) data card subscribers take advantage of ubiquitous access by heading outdoors and 9 percent use their card while commuting.

An easy explanation would be better price packages and higher speed tiers, thanks to newer 3G technologies. Of the nearly 1,300 mobile data card users Nielsen surveyed, more than 99 percent still kept their wired broadband service: 40 percent of card users also have cable broadband and 34 percent also have DSL in their home. That number can jump to 59 percent, giving wired carriers something to think about.

Maybe the wireless guys need to rethink their wireless broadband plans and bring them forward. For phone companies the prospect of being cannibalized by wireless data connections must be scarier than losing them to voice connections. No wonder they started to limit bandwidth transfers on their connections. (Photo courtesy: Novatel Wireless.)

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  1. I think any company that has workers who travel on business would be stupid not to buy them each one of these. It’s like the BlackBerry always-on productivity boost times ten. Plus, no more relying on conference Wi-Fi ever again.

  2. They’re more secure than general wifi and you end up saving money on hotel wifi if you travel a lot.

    The only problem with using this for access at home is that most providers have a 5GB limit per month.

  3. Wireless broadband at home, do you do it? | MostReviews.com Tuesday, August 19, 2008

    [...] GigaOM looks at this issue today in response to a survey that shows there are in fact quite a few folks using 3G at [...]

  4. I’ve been using mobile broadband for the past 7 years, since the days of Ricochet. I figure if having a mobile data card can save you or your employee 1 hour of time per month it’s worth the $60 or so per month.

  5. STMicro and Ericsson Pin Hopes on the Platform – GigaOM Wednesday, August 20, 2008

    [...] on a specific network and to a particular device. The same trend is evident in 3G modems, which even moms are using nowadays. We’re also buying our pasta sauce in [...]

  6. Where to Get the Cheapest Mobile Data Plans – GigaOM Wednesday, September 3, 2008

    [...] talked about how popular wireless broadband is for a growing spectrum of the population. I personally would give up my iPod before my 3G USB modem. But how much bandwidth can you really [...]

  7. US Passes Europe in 3G Adoption – GigaOM Thursday, September 4, 2008

    [...] subscribers in the US now have 3G compared to 28.3 percent of those in Western Europe. Perhaps as moms embrace data cards and T-Mobile gets its 3G network up, the U.S. can achieve the penetration rates of Japan or South [...]

  8. McGuire’s Law » Blog Archive » Indicators: September 5, 2008 Edition Friday, September 5, 2008

    [...] Mobile data cards moving into the home [...]

  9. Let’s Stop Confusing Moms With Technology-Fearing Simpletons Friday, April 10, 2009

    [...] be it Twitter (check the story, not the headline), social networking, texting or even (sorry Om) wireless network cards, the inference is that the technology has moved not just out of the early adopter crowd, but into [...]

  10. Cord-Cutting Frontiers: Mobile Data Cards At Home | Nielsen Wire Thursday, June 4, 2009

    [...] GigaOM’s coverage of Nielsen’s findings. Tags: cord cutting, internet, mobile data card, wireless data card, [...]

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