Summary:

Sprint has made yet another bold deal on content, even while it continues to suffer through each quarter and faces bleak options surrounding…

imageSprint has made yet another bold deal on content, even while it continues to suffer through each quarter and faces bleak options surrounding its iDEN network. The carrier has re-upped on its years-long partnership with the NFL to launch a new NFL Mobile Live application that will give customers access to live radio broadcasts of all regular-season games and live telecasts for games broadcast on NFL Network. For most games, the free application will feature pre-game and post-game reports. The application can also be customized so that each time a user pulls up NFL Mobile Live it will provide immediate access to the latest information for their favorite teams. Fantasy football players can monitor the performance of each player on their squad in real time while video highlights will be available for some players on the main page. NFL Mobile Live, which will include non-game programming such as training-camp reports, NFL Total Access, NFL GameDay and NFL Playbook, is exclusive to Sprint (NYSE: S). (Release).

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