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Summary:

Social media platform startup KickApps has signed on the content delivery network Akamai to try to take on Brightcove and Maven Networks and their high-end video publishing tools, the company is announcing Monday. KickApps’ core product is a platform for media publishers to build communities, like […]

Social media platform startup KickApps has signed on the content delivery network Akamai to try to take on Brightcove and Maven Networks and their high-end video publishing tools, the company is announcing Monday.

KickApps’ core product is a platform for media publishers to build communities, like Ning, but now it’s trying to get serious about video in particular. And where other white-label video providers have restricted their focus to one end of the market, KickApps is attempting to serve everybody.

However, it’s not clear that all customers benefit from being served by a single company. Brightcove had initially offered its products to just about everyone, but then shut down its consumer and self-service offerings to focus on the high-end market.

New York City-based KickApps will now offer a video publishing product that’s integrated with Akamai’s “Stream OS” media management system. The Akamai partnership will give KickApps chops for HD deployments, mass video uploads, geo-restrictions and other video-specific tasks. KickApps will continue to charge its customers based on usage and promises that its pricing will be “extremely low.”

It’s not as though KickApps’ competitors aren’t working with CDNs already; for instance, thePlatform has a partnership with Akamai, and Maven, which was bought by Yahoo, has a close relationship with Akamai as well.

  1. Liz, you’re right in that many of these other video management vendors have relationships with Akamai (they are the big dog in the space afterall). However, the real value for publishers comes from combining KickApps with Akamai’s Stream OS to give them the unique ability to easily create and manage video players using KickApps’ drag & drop Video Player Studio. These video players come integrated out of the box with a full suite of social elements, which are key to engagement & increased traffic for online video (e.g. Rating, tagging, commenting, sharing, etc.). This coupled with the power of Akamai’s CDN and Stream OS’ enterprise level video management system (e.g. mass ingesting, geo restrictions, business workflows, etc.) gives publishers (especially large media brands) what they need to excel and differentiate themselves on the social web with flexibility, customizability and far superior economics. We saw a big hole in the market and the relationship with Stream OS will fill this.

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