Warning: This story is meant for our U.S. readers only. As many of you already know, I am giving Olympics the miss and perhaps that is why I am not familiar with the daily coverage on NBC and its online properties. The Olympics apparently have proved to be a bonanza for the company. The Peacock Network CEO Jeff Zucker thinks the viewership number of Olympics prove that network television is still dominant. Mattew Ingram says not so fast, buddy, because Olympics come around once every four years. What about rest of the years… when viewership is declining, because somehow viewers can’t make must-see-TV.
[qi:004] Unfortunately, not everyone seems to be pleased with NBC’s coverage — too many ads, inane and bland commentary and time-delay tactics have got people hopping mad. While Zucker seems to be crowing about how well the Olympics are doing online, Rafat Ali of PaidContent points out that Yahoo’s Olympics section beat out NBCOlympics.com, and sees it as a missed opportunity, thanks to what is described as “bottled excitement.” Russell Beattie, a good friend, pointed out in his typical no-bullshit style that NBC has ruined the Olympics. “What should be a privilege for a national broadcaster has been turned into an extortion racket, holding the Olympics hostage with all of us paying the ransom,” he wrote. NewTeeVee’s Chris Albrecht added, “This could have been a golden moment for online video — too bad NBC just couldn’t stick the landing.”
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