Google’s attempts to make money off of YouTube took another turn today as Kara Swisher reports that former ex-Googler, now ex-Facebooker Ben Ling has jumped back into Google’s warm embrace to head up YouTube’s monetization efforts.
Ling will fill the void left by Shashi Seth, who left the company in June to join startup Cooliris.
Ling was director of platform marketing at Facebook, which doesn’t exactly scream “money,” but during his initial stint at Google, Ling worked on Google Checkout and e-commerce. Ling joins YouTube at a time when it’ll try just about anything to make a buck. It’s mulling over a reversal of its stand on pre-rolls and co-founder Chad Hurley has said that affiliate sales will be a big opportunity.
The news comes on the heels of a recent interview Google CEO Eric Schmidt gave on Jim Cramer’s Mad Money. From the transcripts:
SCHMIDT: BUT EVENTUALLY WE’D LIKE TO MAKE MONEY OUT OF IT, BUT IF WE DON’T, THE FACT THAT SO MANY PEOPLE COME TO YOUTUBE, MEANS THEY ULTIMATELY GOOGLE AND DO GOOGLE SEARCHES AND CLICK ON ADS. SO DON’T BE TOO WORRIED ABOUT ALL THAT TRAFFIC GOING TO YOUTUBE. I’D BE WORRIED IF PEOPLE WEREN’T USING YOUTUBE. SINCE IT IS AN ENORMOUS SUCCESS GLOBALLY WE KNOW WE WILL BENEFIT.