NewTeeVee Startup Watch: Trendessence, LiveRail, imcandy, Animasher, Heekya

What’s new on NewTeeVee this week? Lots and lots of online video startups. The beautiful summer weather doesn’t seem to be tempting anyone out of the office this year. And keep an eye on NTV for a couple more startup scoops to come this week.

First up, Trendessence: I mentioned this one in my BusinessWeek story this week. Young guys out of Stanford trying to match up major advertisers and independent online video producers. Very early, but they seem to be scoring the right meetings. One to keep an eye on. Palo Alto, Calif./San Francisco-based; bootstrapped.

LiveRail: Had originally offered a video ad marketplace, new plan is to license its video ad server and offer free publisher tools for managing ad relationships. San Francisco-based; just raised $500,000 from Pond Venture Partners.

imcandy: A video portal that gives submitters guidelines to make the videos somewhat organized and advertiser-friendly. Also has its own ad marketplace and, oh yeah…a personal sex video section. Our take: Doesn’t sound too distinctive other than the amateur porn bit. Based in Israel; has $100,000 in funding.

Animasher: Web-based tools to create crude but cute animations. Use their images and sounds or upload your own. Our take: It’s neat, but nothing amazing. Based in Sweden; bootstrapped.

Heekya: Helps you aggregate your online media to tell a story. Our take: We’ll withhold judgment till we see it but we don’t have a burning desire for yet another mashup tool. Washington, D.C. area-based; raised under $30,000 dollars as part of LaunchBox program.

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