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Summary:

Could Kevin Rose, Silicon Valley wunderkind and founder of Digg, Pownce and Revision3, be going green? The Internet entrepreneur proposed a gadget idea on his personal blog recently (hat tip Smart Planet) that could potentially be its own cleantech startup. The idea is a power management […]

Could Kevin Rose, Silicon Valley wunderkind and founder of Digg, Pownce and Revision3, be going green? The Internet entrepreneur proposed a gadget idea on his personal blog recently (hat tip Smart Planet) that could potentially be its own cleantech startup. The idea is a power management system for devices in the home that would communicate wirelessly and be remotely controllable via the web. Not entirely novel, but Rose did offer a few new twists that could make this a killer device for eco-savvy gadget geeks. While Rose tells us he’s way too busy with Digg to tackle another startup, he hopes the idea catches on and says he’d be one of the first buy his own device.


Similar to Tendril’s recently unveiled energy management system, Rose’s proposed idea — which in an attempt to pitch to Apple he calls “iPower” — would include a base station that wirelessly communicates with a number of WiFi-enabled wall plugs to turn attached devices on and off. Rose’s value-add to the idea is integrating it with your phone’s GPS. By occasionally pinging your phone’s GPS, the system would know when you’d left home, prompting it to, for example, turn off the lights that you left on. And you could control the system remotely over the Internet through either your phone or computer.

Rose’s idea sounds like a good partnership with smart-charging startup Green Plug. Green Plug’s chips keep track of a device’s power needs and can cut power to a device once it’s charged. Green Plug CEO Frank Paniagua recently told us that his company is hoping to partner with consumer electronics OEMs to get its chips into devices and chargers. If Green Plug’s chip sets could be upgraded to talk wirelessly, you could have smart electronics that not only monitor energy use but would react to your presence, no extra plugs or base station needed.

For those who impressed friends by controlling your iTunes from your iPhone imagine being able to turn your lights on and off with the swipe of a touch screen.

By Craig Rubens

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  1. Not likely. He submitted this idea as an “idea of the week” roundtable for discussion. He even said he wanted Apple or another company to develop and sell it. Kevin, and others participating in the roundtable, just want to use it.

    This is really misleading reporting. Nowhere did he suggest he had any inkling to leave Digg. Even if he did, why would he announce his new product before filing any IP protection or ANY other due diligence?

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  2. Bryce,

    Easy, man. Notice the question mark at the end of the title. It’s not a statement, but I believe the author is trying to figure it out in an open-source way.

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  3. I think the title could be better-worded as I got the same meaning at first glance. After reading through I think Craig meant that Kevin was showing he was interested in going green and this may apply to his next startup, because Kevin clearly stated he wouldn’t create a startup that does this.

    However, I’m surprised that the story in general is getting so much attention, as it’s not a very novel idea, especially if you’re not creating the product. I mean, even many hotels already have a system that cuts the power when you leave the room by having a slot for your room keycard that turns the room’s power on and off.

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  4. [...] in power outlets around the house to shut off, saving precious joules from being wasted — something that a number of other companies are already developing, Rose readily admits. That’s not a problem: Like all of Rose’s ideas, this one involves someone [...]

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  5. [...] personal blog recently (hat tip Smart Planet) that could potentially be its own cleantech startup.read more | digg [...]

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  6. [...] Kevin Rose’s Next Startup to be Green Focused?: Kevin Rose, Silicon Valley wunderkind and founder of Digg, proposed an idea he calls “iPower” that would manage the power consumption of your home electronics and turn them off when you left the house. Although he says he’s too busy to take on the idea, several cleantech startups are working on similar ideas. [...]

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  7. My company, EnergyHub, is developing this exact concept.

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