Sirius (NSDQ: SIRI) XM might be making its first play as a combined platform on the iPhone, according to Orbitcast. This would be the first time programming from the two could be accessed together. The iPhone application called StarPlayr, which is being developed by GeeksToolBox, could be released months before Sirius XM sells its first receiver capable of pulling content from both Sirius and XM (NSDQ: XMSR). The company has hinted at numerous combined programming options but post-merger details are still scant.
Sirius XM is trying to diversify its revenue streams as car sales drag. Until only recently, it was hard to imagine the day when Apple (NSDQ: AAPL) would let any potential competitor to its iTunes service on the App Store and millions of potential iPhones. Apple is now partnering with numerous services that stream music, but this would be the first built around a subscription model. How will Sirius XM package the content on the iPhone? Will non-existing subscribers get to purchase monthly access to Howard Stern for $5? Or will it even offer access to its premium content on the iPhone? If not, it