DivX is in the midst of a major transformation. The company has set its sights on becoming the platform on which all of your digital entertainment delivered. Think beyond just another set-top box; DivX is aiming to be the digital Swtizerland, delivering web, premium and personal content to just about any online device connected to your TV.
With heavyweights like Apple, Netflix and Amazon all jockeying for same goal, the company has its work cut out for it. When we last chatted with DivX CEO Kevin Hell, he talked about his company’s recent acquisition of H.264 shop Main Concept and the company’s move beyond the PC. Hell stopped by the NewTeeVee pier today and told us more about the company’s transformation, how it’s “win or go home” time for DivX, and the challenges of squaring off against the likes of Apple to turn DivX into a household name.