2 Comments

Summary:

The familiar and at-times tiresome argument: it Google (NSDQ: GOOG) a content company and is it competing against the very content partners…

The familiar and at-times tiresome argument: it Google (NSDQ: GOOG) a content company and is it competing against the very content partners that use its services? This time the culprit is the newly launched Wikipedia-challenger Knol, and the argument is whether Google will give preferential treatment in its search to articles within Knol, vs similar topics from other competing sites. NYT picks up that thread, and does say that there is little evidence that Knol has received favorable treatment in search results till now. Some of the media companies are beginning to embrace Knol, adding their own stories/topics to Knol, but some, like Martha Stewart Living Omnimedia (NYSE: MSO), has no intention of building up a competitor. Wenda Harris Millard, the co-CEO of MSLO, said:

  1. Their organic search growth is slowing so they now need to take traffic from their search results to their owned and operated properties. Knol is a content site.

    Share
  2. While Wenda sounds a bit like the newspapers did when portals arrived, Stone has a point and they'll be doing more programming in time.

    Share

Comments have been disabled for this post