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Update: MTV and Thumbplay both contacted us to clarify a few points of their deal that got lost in the minutiae when it was brought to our a…

Update: MTV and Thumbplay both contacted us to clarify a few points of their deal that got lost in the minutiae when it was brought to our attention on Friday. For starters, the deal is not exclusive to Thumbplay, despite some lingering confusion on their part on this point. MTV Mobile still has a few smaller deals with third parties to distribute limited amounts of content on other channels. And there

  1. What about The Big Mo? Sunday, August 10, 2008

    What does this mean for Motricity?

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  2. Bad News is Good News Tuesday, August 12, 2008

    Despite another high-profile defection this is probably good news for Motricity. While generating some revenue, I doubt they were actually turning a profit on this account.

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  3. This is an account Motricity HAD and then LOST? I thought it was just a new account they didn't win. Everybody keeps posting about accounts Motricity wasn't profiting from. What WERE they profiting from? Or were they simply not?

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  4. Bad News is Good News Tuesday, August 12, 2008

    Profitable companies don't have to raise gobs of venture money every 6 months.

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  5. "This is an account Motricity HAD and then LOST?"

    Yeah, they were never a good fit. MTV didn't really know what to do with Mo's offerings. They ended up getting tossed onto the same architecture, model, and servers as BET, and treated as an afterthought since BET did tons more business and we got better percentages. Oh well.

    You shoulda seen it when they landed the account, though. It was going to be called 'Bananas', so there were monkies and baskets of bananas all over the office. Stunk for days.

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  6. not much of an account to land Wednesday, August 13, 2008

    Did the Motricity account "landers" ever even consider whether or not the business was going to be good, i.e. profitable?

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  7. ^^ How do you 'land' an account like MTV?

    You guarantee them millions of dollars in revenue. Motricity didn't 'sell' to MTV. They just bought them off. And now it's time for the next sucker to step up to the plane and pay off MTV.

    enter stage left, thumbplay. aka Jamba 2008 – times time it's personal.

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  8. Bad News is Good News Friday, August 15, 2008

    "Did the Motricity account “landers” ever even consider whether or not the business was going to be good"

    C'mon, sales people are paid to "land" deals. They don't worry about what is good or bad for the company.

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  9. Who's minding the store? Sunday, August 17, 2008

    That's why there are supposed to be adults, or someone who cares about getting an investment payoff someday, setting limits and saying "no".

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