Netbooks took another step towards mainstream awareness today as the Asus Eee PC is now available at Target’s on-line and retail stores. 150 brick & mortar Target’s now stock the netbook that started it all. Literally. It’s the 2G Surf model, which offers a scant 2 GB of flash memory storage although you can add removable memory through the SD card slot. The price is still hanging around at $299 but of course you do get your choice of color, which is sure to make up it, right? Actually, they offer the 4G model as well, which starts at $349.
Interestingly enough, the product description on Target’s website states that the 2G uses an 800 MHz Intel Mobile Processor. Is this a Target "Special Edition" with an Intel A110 CPU on the inside or just a typo? There’s a Starbucks in my local Target, so I may go have a look. I’m leaning towards typo though. One aspect I’m not questioning is the "arrival" of the netbook market. We geeks have been watching it unfold for nearly a year and yet most consumers still wonder what "that little laptop" really is. When you seem them in your local Target or WalMart, you know that they’re catching on in terms of awareness.