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	<title>Comments on: How To Stand Out in a Sea of Storage Startups</title>
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	<link>http://gigaom.com/2008/08/06/how-to-stand-out-in-a-sea-of-storage-startups/</link>
	<description>Trusted Insights and Conversations on the Next Wave of Technology</description>
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		<title>By: Success comes with focus. Like pure online backup. &#124; Vaulten Online Backup Blog</title>
		<link>http://gigaom.com/2008/08/06/how-to-stand-out-in-a-sea-of-storage-startups/#comment-930008</link>
		<dc:creator>Success comes with focus. Like pure online backup. &#124; Vaulten Online Backup Blog</dc:creator>
		<pubDate>Thu, 05 Mar 2009 08:54:15 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=16622#comment-930008</guid>
		<description>&lt;p&gt;[...] services through advertising. They failed miserably because, as Om Malik pointed out in his blog: http://gigaom.com/2008/08/06/how-to-stand-out-in-a-sea-of-storage-startups &#8220;In order to make a decent amount money off advertising, these startups need to generate [...]&lt;/p&gt;
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		<content:encoded><![CDATA[<p>[...] services through advertising. They failed miserably because, as Om Malik pointed out in his blog: <a href="http://gigaom.com/2008/08/06/how-to-stand-out-in-a-sea-of-storage-startups" rel="nofollow">http://gigaom.com/2008/08/06/how-to-stand-out-in-a-sea-of-storage-startups</a> &#8220;In order to make a decent amount money off advertising, these startups need to generate [...]</p>]]></content:encoded>
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	<item>
		<title>By: Long&#8217;s Weblog &#187; Blog Archive &#187; Om Malik: How To Stand Out in a Sea of Storage Startups</title>
		<link>http://gigaom.com/2008/08/06/how-to-stand-out-in-a-sea-of-storage-startups/#comment-927274</link>
		<dc:creator>Long&#8217;s Weblog &#187; Blog Archive &#187; Om Malik: How To Stand Out in a Sea of Storage Startups</dc:creator>
		<pubDate>Sun, 15 Feb 2009 00:35:57 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=16622#comment-927274</guid>
		<description>&lt;p&gt;[...] Via GigaOm [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] Via GigaOm [...]</p>]]></content:encoded>
	</item>
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		<title>By: Box.net Will Refocus on Business Users</title>
		<link>http://gigaom.com/2008/08/06/how-to-stand-out-in-a-sea-of-storage-startups/#comment-924748</link>
		<dc:creator>Box.net Will Refocus on Business Users</dc:creator>
		<pubDate>Thu, 05 Feb 2009 14:00:53 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=16622#comment-924748</guid>
		<description>&lt;p&gt;[...] business for quite a few years, I have become increasingly convinced that many of the startups will have to retweak their focus and find new opportunities to stay relevant and stay in [...]&lt;/p&gt;
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		<content:encoded><![CDATA[<p>[...] business for quite a few years, I have become increasingly convinced that many of the startups will have to retweak their focus and find new opportunities to stay relevant and stay in [...]</p>]]></content:encoded>
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	<item>
		<title>By: Why Google Needs the GDrive to Fight Microsoft</title>
		<link>http://gigaom.com/2008/08/06/how-to-stand-out-in-a-sea-of-storage-startups/#comment-924046</link>
		<dc:creator>Why Google Needs the GDrive to Fight Microsoft</dc:creator>
		<pubDate>Sat, 31 Jan 2009 18:26:53 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=16622#comment-924046</guid>
		<description>&lt;p&gt;[...] a post last year, I argued that one way for storage startups to stand out would be by using the online storage drive [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] a post last year, I argued that one way for storage startups to stand out would be by using the online storage drive [...]</p>]]></content:encoded>
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	<item>
		<title>By: CTERA Doubles Down On Storage</title>
		<link>http://gigaom.com/2008/08/06/how-to-stand-out-in-a-sea-of-storage-startups/#comment-920608</link>
		<dc:creator>CTERA Doubles Down On Storage</dc:creator>
		<pubDate>Tue, 06 Jan 2009 14:37:20 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=16622#comment-920608</guid>
		<description>&lt;p&gt;[...] of their data on their backup drive as well as in the cloud. It has a few differences from the myriad other storage options out there, such as being about to back up information while the computer is turned off, but it still will [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] of their data on their backup drive as well as in the cloud. It has a few differences from the myriad other storage options out there, such as being about to back up information while the computer is turned off, but it still will [...]</p>]]></content:encoded>
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	<item>
		<title>By: Storage Startups Turn Cache Into Cash - GigaOM</title>
		<link>http://gigaom.com/2008/08/06/how-to-stand-out-in-a-sea-of-storage-startups/#comment-902727</link>
		<dc:creator>Storage Startups Turn Cache Into Cash - GigaOM</dc:creator>
		<pubDate>Fri, 03 Oct 2008 12:39:52 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=16622#comment-902727</guid>
		<description>&lt;p&gt;[...] not talking about online backup services, which include players like Carbonite or Moxy, but rather software and systems that offer [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] not talking about online backup services, which include players like Carbonite or Moxy, but rather software and systems that offer [...]</p>]]></content:encoded>
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		<title>By: John O'Neill</title>
		<link>http://gigaom.com/2008/08/06/how-to-stand-out-in-a-sea-of-storage-startups/#comment-899698</link>
		<dc:creator>John O'Neill</dc:creator>
		<pubDate>Tue, 16 Sep 2008 12:06:04 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=16622#comment-899698</guid>
		<description>&lt;p&gt;Of course it will happen. The crucial issue here however is that there are normally fairly managable limits on the amount of space a user will use for email hence the success of Gmail which offers great innovation and plenty of space. With regard to general data which comes in much larger volumes, open file management and database requirements there are significant cost in providing a service for free. The biggest difficulty however is not a cost or technology issue but an advertising issue. Gmail users check their email many times a day. Online backup users only see the application on a restore requirement so the advertising is less lucrative while the costs are far greater. Innovation and reducing costs will see that these difficulties are overcome and yes Google are likely to be at the fore through innovation and buyouts.
John
http://www.backupanytime.com/blog/whos-who-in-data/&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>Of course it will happen. The crucial issue here however is that there are normally fairly managable limits on the amount of space a user will use for email hence the success of Gmail which offers great innovation and plenty of space. With regard to general data which comes in much larger volumes, open file management and database requirements there are significant cost in providing a service for free. The biggest difficulty however is not a cost or technology issue but an advertising issue. Gmail users check their email many times a day. Online backup users only see the application on a restore requirement so the advertising is less lucrative while the costs are far greater. Innovation and reducing costs will see that these difficulties are overcome and yes Google are likely to be at the fore through innovation and buyouts.
John
<a href="http://www.backupanytime.com/blog/whos-who-in-data/" rel="nofollow">http://www.backupanytime.com/blog/whos-who-in-data/</a></p>]]></content:encoded>
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		<title>By: gubatron</title>
		<link>http://gigaom.com/2008/08/06/how-to-stand-out-in-a-sea-of-storage-startups/#comment-898924</link>
		<dc:creator>gubatron</dc:creator>
		<pubDate>Thu, 11 Sep 2008 19:37:18 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=16622#comment-898924</guid>
		<description>&lt;p&gt;It seems to me he&#039;s setting up an online storage of his own and trying to discourage competitors.&lt;/p&gt;

&lt;p&gt;It can be done ad based, file sharing can happen, you don&#039;t need to go with amazon s3, it&#039;s way too expensive.&lt;/p&gt;

&lt;p&gt;Sooner or later storage will be free, I might as well try it rather than another. And if the fact that there&#039;s dozens trying means that its going to happen, it&#039;d be worse if there were nobody, that&#039;s a real bad sign.&lt;/p&gt;

&lt;p&gt;Why the big guys aren&#039;t trying? what do you know if google will do it next week, those guys are planning to put self powered datacenters floating in the sea, the problem is that they would have to do a much larger deployment than the little guys, maybe they&#039;re not ready for those costs, but you can see signs of this happening with Gmail, and with Google Apps hosting a bunch of office documents and grabbing by the balls.&lt;/p&gt;

&lt;p&gt;It&#039;s not like selling jeans cause you&#039;re offering storage, it&#039;s the added value around the files what matters. Why do I have lots of office documents on Google Apps and not on DropBox, because I can use these files anywhere, without installing anything.&lt;/p&gt;

&lt;p&gt;It&#039;s going to happen, don&#039;t believe this guy, he doesn&#039;t know what he&#039;s talking about. And when one of those little guys manages to do it, Google better buy them quickly, because storing the world&#039;s files is somewhat of a very powerful responsability.&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>It seems to me he&#8217;s setting up an online storage of his own and trying to discourage competitors.</p>

<p>It can be done ad based, file sharing can happen, you don&#8217;t need to go with amazon s3, it&#8217;s way too expensive.</p>

<p>Sooner or later storage will be free, I might as well try it rather than another. And if the fact that there&#8217;s dozens trying means that its going to happen, it&#8217;d be worse if there were nobody, that&#8217;s a real bad sign.</p>

<p>Why the big guys aren&#8217;t trying? what do you know if google will do it next week, those guys are planning to put self powered datacenters floating in the sea, the problem is that they would have to do a much larger deployment than the little guys, maybe they&#8217;re not ready for those costs, but you can see signs of this happening with Gmail, and with Google Apps hosting a bunch of office documents and grabbing by the balls.</p>

<p>It&#8217;s not like selling jeans cause you&#8217;re offering storage, it&#8217;s the added value around the files what matters. Why do I have lots of office documents on Google Apps and not on DropBox, because I can use these files anywhere, without installing anything.</p>

<p>It&#8217;s going to happen, don&#8217;t believe this guy, he doesn&#8217;t know what he&#8217;s talking about. And when one of those little guys manages to do it, Google better buy them quickly, because storing the world&#8217;s files is somewhat of a very powerful responsability.</p>]]></content:encoded>
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		<title>By: Mitch Rosen</title>
		<link>http://gigaom.com/2008/08/06/how-to-stand-out-in-a-sea-of-storage-startups/#comment-898917</link>
		<dc:creator>Mitch Rosen</dc:creator>
		<pubDate>Thu, 11 Sep 2008 18:31:59 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=16622#comment-898917</guid>
		<description>&lt;p&gt;You&#039;re totally wrong. You could have said the exact same thing about search 10 years ago. A commodity service that didn&#039;t generate any revenue with a bunch of different companies trying to take a piece of the market (webcrawler, yahoo search, altavista, hotbot, dogpile, msn).&lt;/p&gt;

&lt;p&gt;You will be proved wrong in time. No sense in arguing it here.&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>You&#8217;re totally wrong. You could have said the exact same thing about search 10 years ago. A commodity service that didn&#8217;t generate any revenue with a bunch of different companies trying to take a piece of the market (webcrawler, yahoo search, altavista, hotbot, dogpile, msn).</p>

<p>You will be proved wrong in time. No sense in arguing it here.</p>]]></content:encoded>
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		<title>By: PC Makers Give Storage Startups a Boost - GigaOM</title>
		<link>http://gigaom.com/2008/08/06/how-to-stand-out-in-a-sea-of-storage-startups/#comment-898000</link>
		<dc:creator>PC Makers Give Storage Startups a Boost - GigaOM</dc:creator>
		<pubDate>Fri, 05 Sep 2008 21:00:34 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=16622#comment-898000</guid>
		<description>&lt;p&gt;[...] How to Stand Out in a Sea of Storage Startups  [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] How to Stand Out in a Sea of Storage Startups  [...]</p>]]></content:encoded>
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		<title>By: Carbonite CEO: Online Backups Sell - GigaOM</title>
		<link>http://gigaom.com/2008/08/06/how-to-stand-out-in-a-sea-of-storage-startups/#comment-896828</link>
		<dc:creator>Carbonite CEO: Online Backups Sell - GigaOM</dc:creator>
		<pubDate>Mon, 01 Sep 2008 01:56:03 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=16622#comment-896828</guid>
		<description>&lt;p&gt;[...] Malik, Sunday, August 31, 2008 at 6:43 PM PT Comments (0)    My post, How to standout in a sea of storage startups resulted in a spirited conversation, including some really insightful comments here and else where [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] Malik, Sunday, August 31, 2008 at 6:43 PM PT Comments (0)    My post, How to standout in a sea of storage startups resulted in a spirited conversation, including some really insightful comments here and else where [...]</p>]]></content:encoded>
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		<title>By: SugarSync Sweetens Service With an iPhone App - GigaOM</title>
		<link>http://gigaom.com/2008/08/06/how-to-stand-out-in-a-sea-of-storage-startups/#comment-896169</link>
		<dc:creator>SugarSync Sweetens Service With an iPhone App - GigaOM</dc:creator>
		<pubDate>Thu, 28 Aug 2008 15:37:22 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=16622#comment-896169</guid>
		<description>&lt;p&gt;[...] like Dropbox or FolderShare. I&#8217;m not sure I agree with him. He&#8217;s right when he says storage startups are a dime a dozen, and have to do something to stand out from the crowd, but the iPhone is still an aspirational and [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] like Dropbox or FolderShare. I&#8217;m not sure I agree with him. He&#8217;s right when he says storage startups are a dime a dozen, and have to do something to stand out from the crowd, but the iPhone is still an aspirational and [...]</p>]]></content:encoded>
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		<title>By: Khairil Zhafri</title>
		<link>http://gigaom.com/2008/08/06/how-to-stand-out-in-a-sea-of-storage-startups/#comment-894121</link>
		<dc:creator>Khairil Zhafri</dc:creator>
		<pubDate>Fri, 15 Aug 2008 13:22:22 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=16622#comment-894121</guid>
		<description>&lt;p&gt;Well come to think of it. I am already signed up for five storage service. Amazon S3, Dropbox, Wuala and Box.net.&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>Well come to think of it. I am already signed up for five storage service. Amazon S3, Dropbox, Wuala and Box.net.</p>]]></content:encoded>
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		<title>By: GigaOm discusses successes and failures in the online storage space &#171; ElephantDrive</title>
		<link>http://gigaom.com/2008/08/06/how-to-stand-out-in-a-sea-of-storage-startups/#comment-893234</link>
		<dc:creator>GigaOm discusses successes and failures in the online storage space &#171; ElephantDrive</dc:creator>
		<pubDate>Mon, 11 Aug 2008 20:05:41 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=16622#comment-893234</guid>
		<description>&lt;p&gt;[...]  Om Malik of GigaOm has posted two interested entries recently - the first chronicled the recent failures in the online storage space and posed some interesting questions about what is really viable. The ultimate question was how to [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...]  Om Malik of GigaOm has posted two interested entries recently &#8211; the first chronicled the recent failures in the online storage space and posed some interesting questions about what is really viable. The ultimate question was how to [...]</p>]]></content:encoded>
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		<title>By: One Online Storage Start-up Backs Up Profits - GigaOM</title>
		<link>http://gigaom.com/2008/08/06/how-to-stand-out-in-a-sea-of-storage-startups/#comment-893044</link>
		<dc:creator>One Online Storage Start-up Backs Up Profits - GigaOM</dc:creator>
		<pubDate>Sun, 10 Aug 2008 23:43:11 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=16622#comment-893044</guid>
		<description>&lt;p&gt;[...] August 10, 2008 at 4:40 PM PT Comments (0)    Last week in my analysis of online storage sector, How to standout in the sea of storage start-ups, I pointed out that many start-ups were having a tough time convincing folks to upgrade from free [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] August 10, 2008 at 4:40 PM PT Comments (0)    Last week in my analysis of online storage sector, How to standout in the sea of storage start-ups, I pointed out that many start-ups were having a tough time convincing folks to upgrade from free [...]</p>]]></content:encoded>
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		<title>By: Carl Franken</title>
		<link>http://gigaom.com/2008/08/06/how-to-stand-out-in-a-sea-of-storage-startups/#comment-892508</link>
		<dc:creator>Carl Franken</dc:creator>
		<pubDate>Thu, 07 Aug 2008 12:03:54 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=16622#comment-892508</guid>
		<description>&lt;p&gt;Microsoft&#039;s Live Mesh does it all. No startups needed.&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>Microsoft&#8217;s Live Mesh does it all. No startups needed.</p>]]></content:encoded>
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