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Summary:

Vodafone (NYSE: VOD) is launching a second mobile music download store in the UK. Though it put Omnifone’s MusicStation service on its hands…

imageVodafone (NYSE: VOD) is launching a second mobile music download store in the UK. Though it put Omnifone’s MusicStation service on its handsets from November, giving consumers unlimited tracks for £1.99 a week, it’s also today launched Vodafone Music, an app-based store offering individual tracks without a subscription. The service lets users use their handsets to access the Windows-only Vodafone live! Music Shop, powered by RealNetworks (NSDQ: RNWK). This means Vodafone now has two separate mobile applications for music.

Tracks start at £0.99 and albums £5.99 and Vodafone is heavily touting the new service’s simplicity, visual library and user-friendliness. MusicStation is notable by its absence from today’s announcement, though it’s still available and won’t be dropped, Vodafone told us. But “Vodafone Music” is now the overarching brand, with its own domain name. Both offerings do over-the-air downloads, though the new one offers discounts on pre-bought track bundles.

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  1. Sounds like a company shooting darts at a strategy with launches so close to one another or real plan on how to consolidate what few customers they have. What are the market shares like for these services vis a vis ITunes?

  2. Two different Consumer offerings here – Tethered Mobile Subscription & Converged Full length Download ownership. This taps into two distinct types of Consumer behaviour…

    1) Passive music experiencers
    2) Music Collectors

    Sounds like a well covered strategy that provides choice to the user. The only better option would a tethered subscription service with the option to convert what is in your library to an untethered/owned track – both PC & mobile.

    Anyone aware of this model in flight or available? Would be interested to see how the major labels get their heads around licensing that.

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