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Summary:

Ashley Norris, co-founder of Shiny Media – probably the UK’s best attempt so far at creating a blog-centric consumer media company – is leav…

imageAshley Norris, co-founder of Shiny Media – probably the UK’s best attempt so far at creating a blog-centric consumer media company – is leaving the outfit to pursue other interests.

“I decided to leave several months ago largely because I had my own startup idea which didn

  1. So he is basically throwing in the towel on Shiny– if this were a stock market, short-Shiny?

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  2. We shoudl give them some credit – but I see your point.

    They've done well as an indy publisher so far because the big publishers are so far behind on the web. If Shiny had tried to take on the big boys at their own game – ie in the print arena – they may not have done so well. And once the big publishers catch up on the web, will Shiny face even tougher competition? It could be that Shiny has laid enough foundations in its niche areas that it can fight off any competition from the bigger players.

    I'm assuming Brightstation piled in because they saw the potential for the big publishers to buy Shiny Media's blogs, just like the Guardian did with paidContent.

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  3. Unfair to blame VCs who stumped up £4.3m, or the BBC when your readers think your content sucks, at least according to Google Trends which shows the above blogs loosing readers this year.

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  4. So, basically all are conspiring against him, VCs, BBC, etc…Could it not be bad management, bad content, or simple lack of drive? So many publishers continue to do well with almost no investment let alone $4.5M. For once (instead of blaming the market for their problems) I would like to see a founder step-up and say "I blew it, my direction was wrong and now we are in trouble and I need to step aside…"

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  5. I hope this mean is going to have a great future.

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