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Summary:

Financial info portal Bankrate (NSDQ: RATE) announced Q2 revenue of $40.2 million, a 73 percent increase from $23.2 million in the year-ago…

imageFinancial info portal Bankrate (NSDQ: RATE) announced Q2 revenue of $40.2 million, a 73 percent increase from $23.2 million in the year-ago quarter. The top-line figure matches what the company said back in early July, when it lowered its forecasts due to a softening display market. The company offers a few different EPS figures, depending on what you want to adjust, but it looks like core earnings, were $.39 per share, up from $.35 per share a year ago. Said CEO Tom Evans in the release: “While our display advertising has been relatively soft, the other components of our business, such as CPC, deposits, insurance, retirement and credit cards are all doing very well.” That should be comforting to observers hoping that more performance-based types of advertising hold up. Full year revenue guidance was maintained at $164-$169 million.

Release | Webcast (4:30 PM ET)

  1. How is it that The Street which is a comp had such a strong graphical ad quarter? Can you shed some light on the comps of similar public companies or CPC companies that have portfolios so we can compare them and make a judgement? Thx,

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  2. Joseph Weisenthal Tuesday, August 5, 2008

    Couple of thing… BankRate's top-line growth was actually much stronger than TheStreet's. This wasn't actually a bad quarter, per se, but they did get ahead of themselves with expectations.

    As for display, TheStreet seems to have done a good job of segueing into non-financial advertising. Management was pretty coy about it on the call — refusing to give out numbers — but it seemed like among financial advertisers there was basically no growth (again, not totally sure, cause they refused to say).

    Given the type of content BankRate has, I suspect it'd be harder for them to make inroads with non-financial advertisers, as TheStreet has.

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  3. Cool – thanks.

    RATE competes with LowerMyBills, Lending Tree, and who else? How are they doing?
    Street competes with Marketwatch, BizWeek, Portfolio, Seeking Alpha, Minyanville and Forbes??? How are they doing with diversification of their display business?

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