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	<title>Comments on: Social.FM, Formerly Mercora, Shuts Down</title>
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	<link>http://gigaom.com/2008/08/03/socialfm-formerly-mercora-shuts-down/</link>
	<description>Trusted Insights and Conversations on the Next Wave of Technology</description>
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		<title>By: Christine</title>
		<link>http://gigaom.com/2008/08/03/socialfm-formerly-mercora-shuts-down/#comment-902705</link>
		<dc:creator>Christine</dc:creator>
		<pubDate>Fri, 03 Oct 2008 06:46:17 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=16370#comment-902705</guid>
		<description>&lt;p&gt;A shame, because I think it was an excellent idea.&lt;/p&gt;

&lt;p&gt;I do think there were real problems though. The few times I tried it, I couldn&#039;t get it to work properly. And the way it worked with channels etc was pretty darn confusing.&lt;/p&gt;

&lt;p&gt;The WORST thing about the app was that it had a very confusing delete/remove action. If I recall, &#039;delete&#039; meant something different in two different areas of the player/manager. Where you would think it was just delete from your library, it would actually delete music files from your harddrive. Unbelievably, it was a hard delete rather than sending to the recycle bin. I accidentally lost a ton of music this way.&lt;/p&gt;

&lt;p&gt;Again, legal P2P radio was an excellent idea and I&#039;d hoped to use it on my website to let my readers listen to my entire music collection. But it was fairly incompetently executed and I can imagine that not working out some fairly major kinks was at least partially to blame for its failure. I also read a few comments saying what&#039;s the point, we have last.fm and pandora. So that seemed to indicate they didn&#039;t get across what they had to offer, which was very unique.&lt;/p&gt;

&lt;p&gt;I hope someone else picks up the idea and that can find a way to make it financially viable.&lt;/p&gt;
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		<content:encoded><![CDATA[<p>A shame, because I think it was an excellent idea.</p>

<p>I do think there were real problems though. The few times I tried it, I couldn&#8217;t get it to work properly. And the way it worked with channels etc was pretty darn confusing.</p>

<p>The WORST thing about the app was that it had a very confusing delete/remove action. If I recall, &#8216;delete&#8217; meant something different in two different areas of the player/manager. Where you would think it was just delete from your library, it would actually delete music files from your harddrive. Unbelievably, it was a hard delete rather than sending to the recycle bin. I accidentally lost a ton of music this way.</p>

<p>Again, legal P2P radio was an excellent idea and I&#8217;d hoped to use it on my website to let my readers listen to my entire music collection. But it was fairly incompetently executed and I can imagine that not working out some fairly major kinks was at least partially to blame for its failure. I also read a few comments saying what&#8217;s the point, we have last.fm and pandora. So that seemed to indicate they didn&#8217;t get across what they had to offer, which was very unique.</p>

<p>I hope someone else picks up the idea and that can find a way to make it financially viable.</p>]]></content:encoded>
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	<item>
		<title>By: peHUB &#187; Archive &#187; peHUB First Read</title>
		<link>http://gigaom.com/2008/08/03/socialfm-formerly-mercora-shuts-down/#comment-897732</link>
		<dc:creator>peHUB &#187; Archive &#187; peHUB First Read</dc:creator>
		<pubDate>Thu, 04 Sep 2008 18:34:57 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=16370#comment-897732</guid>
		<description>&lt;p&gt;[...] * VC-backed bust: Social.fm [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] * VC-backed bust: Social.fm [...]</p>]]></content:encoded>
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	<item>
		<title>By: the.co.ils &#187; ארכיון הבלוג &#187; סיכום שבועי 9/08/08 – 3/08/08</title>
		<link>http://gigaom.com/2008/08/03/socialfm-formerly-mercora-shuts-down/#comment-892743</link>
		<dc:creator>the.co.ils &#187; ארכיון הבלוג &#187; סיכום שבועי 9/08/08 – 3/08/08</dc:creator>
		<pubDate>Fri, 08 Aug 2008 17:02:44 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=16370#comment-892743</guid>
		<description>&lt;p&gt;[...] והסטארט-אפ שנעלם: Social.FM, שהכיר למשתמשים מוזיקה חדשה באמצעים חברתיים, סוגר את הבאסטה. [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] והסטארט-אפ שנעלם: Social.FM, שהכיר למשתמשים מוזיקה חדשה באמצעים חברתיים, סוגר את הבאסטה. [...]</p>]]></content:encoded>
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	<item>
		<title>By: Social.FM in the Deadpool &#183; ordaso.com</title>
		<link>http://gigaom.com/2008/08/03/socialfm-formerly-mercora-shuts-down/#comment-892210</link>
		<dc:creator>Social.FM in the Deadpool &#183; ordaso.com</dc:creator>
		<pubDate>Tue, 05 Aug 2008 16:08:18 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=16370#comment-892210</guid>
		<description>&lt;p&gt;[...] social network in a similar manner to Last.fm, has confirmed it is shutting down. GigaOm carried a tip-off to that effect, now the site is carrying the following message: To our Valued [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] social network in a similar manner to Last.fm, has confirmed it is shutting down. GigaOm carried a tip-off to that effect, now the site is carrying the following message: To our Valued [...]</p>]]></content:encoded>
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	<item>
		<title>By: Social.FM in the Deadpool &#124; Christian eBuddy Blog</title>
		<link>http://gigaom.com/2008/08/03/socialfm-formerly-mercora-shuts-down/#comment-892170</link>
		<dc:creator>Social.FM in the Deadpool &#124; Christian eBuddy Blog</dc:creator>
		<pubDate>Tue, 05 Aug 2008 09:56:01 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=16370#comment-892170</guid>
		<description>&lt;p&gt;[...] social network in a similar manner to Last.fm, has confirmed it is shutting down. GigaOm carried a tip-off to that effect, now the site is carrying the following message: To our Valued [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] social network in a similar manner to Last.fm, has confirmed it is shutting down. GigaOm carried a tip-off to that effect, now the site is carrying the following message: To our Valued [...]</p>]]></content:encoded>
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	<item>
		<title>By: First foray into social media is dead &#124; Liberate Media - social media and online PR consultancy</title>
		<link>http://gigaom.com/2008/08/03/socialfm-formerly-mercora-shuts-down/#comment-892166</link>
		<dc:creator>First foray into social media is dead &#124; Liberate Media - social media and online PR consultancy</dc:creator>
		<pubDate>Tue, 05 Aug 2008 09:12:18 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=16370#comment-892166</guid>
		<description>&lt;p&gt;[...] Read more about the close down here: [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] Read more about the close down here: [...]</p>]]></content:encoded>
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		<title>By: jay</title>
		<link>http://gigaom.com/2008/08/03/socialfm-formerly-mercora-shuts-down/#comment-892154</link>
		<dc:creator>jay</dc:creator>
		<pubDate>Tue, 05 Aug 2008 06:37:26 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=16370#comment-892154</guid>
		<description>&lt;p&gt;They never understood the internet.&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>They never understood the internet.</p>]]></content:encoded>
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		<title>By: Buzzlair</title>
		<link>http://gigaom.com/2008/08/03/socialfm-formerly-mercora-shuts-down/#comment-892144</link>
		<dc:creator>Buzzlair</dc:creator>
		<pubDate>Tue, 05 Aug 2008 04:53:40 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=16370#comment-892144</guid>
		<description>&lt;p&gt;Gimme their business plan so i can work it out. Cheers (kidding)&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>Gimme their business plan so i can work it out. Cheers (kidding)</p>]]></content:encoded>
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	<item>
		<title>By: Music site Social.fm bites the dust &#124; Web 2.0 Portals</title>
		<link>http://gigaom.com/2008/08/03/socialfm-formerly-mercora-shuts-down/#comment-892127</link>
		<dc:creator>Music site Social.fm bites the dust &#124; Web 2.0 Portals</dc:creator>
		<pubDate>Tue, 05 Aug 2008 00:58:43 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=16370#comment-892127</guid>
		<description>&lt;p&gt;[...] The shutdown was first reported by GigaOM. [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] The shutdown was first reported by GigaOM. [...]</p>]]></content:encoded>
	</item>
	<item>
		<title>By: Links to read today&#8230; &#124; Infinite Fan Base</title>
		<link>http://gigaom.com/2008/08/03/socialfm-formerly-mercora-shuts-down/#comment-892094</link>
		<dc:creator>Links to read today&#8230; &#124; Infinite Fan Base</dc:creator>
		<pubDate>Mon, 04 Aug 2008 20:06:26 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=16370#comment-892094</guid>
		<description>&lt;p&gt;[...] Social.FM, Formerly Mercora, Shuts Down [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] Social.FM, Formerly Mercora, Shuts Down [...]</p>]]></content:encoded>
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	<item>
		<title>By: Apple Rumors: Fun, Pointless, Evil&#8230;or All of the Above?&#160;&#124;&#160;Technologizer</title>
		<link>http://gigaom.com/2008/08/03/socialfm-formerly-mercora-shuts-down/#comment-892073</link>
		<dc:creator>Apple Rumors: Fun, Pointless, Evil&#8230;or All of the Above?&#160;&#124;&#160;Technologizer</dc:creator>
		<pubDate>Mon, 04 Aug 2008 18:24:27 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=16370#comment-892073</guid>
		<description>&lt;p&gt;[...] Mercora No More-a Social.fm, the music service formerly known as Mercora, has ceased operations. The company was always full of interesting ideas, but never settled on one business model, let alone one name. It was originally launched as an eBay-like marketplace that would have let you bid on songs, then switched goals to become a peer-to-peer service that let you stream songs from other folks&#8217; music collections. (It leveraged differences in Canadian copyright law vs. U.S. policy to do this legally, effectively importing music streams across the border.) Its Wikipedia entry says that its mission ended up being &#8220;to catalogue and organize the world&#8217;s music and make it universally searchable and legally listenable,&#8221; a knockoff of Google&#8217;s mission (&#8221;to organize the world&#8217;s information and make it universally accessible and useful.&#8221; Too bad it never fulfilled it; let&#8217;s hope somebody else does someday. Read more at: GigaOM [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] Mercora No More-a Social.fm, the music service formerly known as Mercora, has ceased operations. The company was always full of interesting ideas, but never settled on one business model, let alone one name. It was originally launched as an eBay-like marketplace that would have let you bid on songs, then switched goals to become a peer-to-peer service that let you stream songs from other folks&#8217; music collections. (It leveraged differences in Canadian copyright law vs. U.S. policy to do this legally, effectively importing music streams across the border.) Its Wikipedia entry says that its mission ended up being &#8220;to catalogue and organize the world&#8217;s music and make it universally searchable and legally listenable,&#8221; a knockoff of Google&#8217;s mission (&#8221;to organize the world&#8217;s information and make it universally accessible and useful.&#8221; Too bad it never fulfilled it; let&#8217;s hope somebody else does someday. Read more at: GigaOM [...]</p>]]></content:encoded>
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		<title>By: Social.FM shuts down: one less mobile streaming service &#124; MostReviews.com</title>
		<link>http://gigaom.com/2008/08/03/socialfm-formerly-mercora-shuts-down/#comment-892067</link>
		<dc:creator>Social.FM shuts down: one less mobile streaming service &#124; MostReviews.com</dc:creator>
		<pubDate>Mon, 04 Aug 2008 18:07:51 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=16370#comment-892067</guid>
		<description>&lt;p&gt;[...] sad to see Social.FM close its virtual doors. This is the music streaming service formerly known as Mercora that we&#8217;ve covered a time or [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] sad to see Social.FM close its virtual doors. This is the music streaming service formerly known as Mercora that we&#8217;ve covered a time or [...]</p>]]></content:encoded>
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		<title>By: Poop face killa</title>
		<link>http://gigaom.com/2008/08/03/socialfm-formerly-mercora-shuts-down/#comment-892055</link>
		<dc:creator>Poop face killa</dc:creator>
		<pubDate>Mon, 04 Aug 2008 17:33:33 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=16370#comment-892055</guid>
		<description>&lt;p&gt;There is no staying a float waiting to be bought when the record companies demand a tax on every play of every track.&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>There is no staying a float waiting to be bought when the record companies demand a tax on every play of every track.</p>]]></content:encoded>
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		<title>By: Social.fm acaba: era uma vez uma empresa de rádio P2P &#124; Remixtures</title>
		<link>http://gigaom.com/2008/08/03/socialfm-formerly-mercora-shuts-down/#comment-892052</link>
		<dc:creator>Social.fm acaba: era uma vez uma empresa de rádio P2P &#124; Remixtures</dc:creator>
		<pubDate>Mon, 04 Aug 2008 17:09:54 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=16370#comment-892052</guid>
		<description>&lt;p&gt;[...] Om Malik deu a notícia em primeira mão no GIgaOM que a Social.fm encerrou definitivamente as suas actividades. A informação ainda não foi [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] Om Malik deu a notícia em primeira mão no GIgaOM que a Social.fm encerrou definitivamente as suas actividades. A informação ainda não foi [...]</p>]]></content:encoded>
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		<title>By: La Tejedora &#187; Blog Archive &#187; Todos tranquilos, es normal</title>
		<link>http://gigaom.com/2008/08/03/socialfm-formerly-mercora-shuts-down/#comment-892049</link>
		<dc:creator>La Tejedora &#187; Blog Archive &#187; Todos tranquilos, es normal</dc:creator>
		<pubDate>Mon, 04 Aug 2008 16:56:04 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=16370#comment-892049</guid>
		<description></description>
		<content:encoded><![CDATA[<p>[...] cierran, no hay hueco para todos. Y no pasa nada grave, son cosas del mercado y la saturacin. Social.fm ha sido la ltima en bajar la persiana. A pesar de cerrar una ronda de cinco millones de dlares e incluso de llegar a un acuerdo con [...]</p>]]></content:encoded>
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		<title>By: Music site Social.fm bites the dust &#124; Poncheg.com - State &#38; Community News Blog</title>
		<link>http://gigaom.com/2008/08/03/socialfm-formerly-mercora-shuts-down/#comment-892044</link>
		<dc:creator>Music site Social.fm bites the dust &#124; Poncheg.com - State &#38; Community News Blog</dc:creator>
		<pubDate>Mon, 04 Aug 2008 16:40:52 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=16370#comment-892044</guid>
		<description>&lt;p&gt;[...] The shutdown was first reported by GigaOM. [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] The shutdown was first reported by GigaOM. [...]</p>]]></content:encoded>
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