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Update: GumGum has officially announced the news, sans-price, naming First Round Capital and Crosscut Ventures. In addition, the company say…

imageUpdate: GumGum has officially announced the news, sans-price, naming First Round Capital and Crosscut Ventures. In addition, the company says it’s no longer using Flash technology, promising greater flexibility (and SEO), and that it has signed up a few Gawker Media properties (Gawker, Jezebel, Io9, Defamer) as customers. More in the release.

Original post on July 21: GumGum, a startup that helps companies monetize and license their content, has raised $500,000 from First Round Capital, as part of a planned $1 million first round, according to peHUB, citing a regulatory filing. The Santa Monica, CA-based startup offers a platform for licensing content using both a CPM and ad-supported model. Its emphasis is on licensing out photography, a tricky issue given rampant unauthorized reproduction of photos online. CEO Ophir Tanz was previously the CEO of Mojungle.

Disclosure: GumGum was a sponsor of our EconCeleb conference, on July 23.

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  1. I'm so excited! These guys are gonna go through the roof…and (according to their web site) just as soon as we get TEN THOUSAND pieces of content, they might accept some of our stuff for monetization….

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